Move over breakfast burrito, omelet or orange juice. Milk is the protein you should be consuming for your first meal of the day, according to a fun new campaign out of Deutsch for MilkPEP. The campaign pits the drink against other protein foods in a "Protein Fight Club," showing that at the end of the day, milk is more convenient, portable, goes well with cereal and is better for you. Read more about the campaign, which includes an event with WWF personalities, in behind the work and see all the spots to the right.