MilkPEP : Protein Fight Club -- Milk v. Breakfast Burrito
Got Milk? Got Protein.
Published On
Aug 21, 2013
Editor's Pick
Move over breakfast burrito, omelet or orange juice. Milk is the protein you should be consuming for your first meal of the day, according to a fun new campaign out of Deutsch for MilkPEP. The campaign pits the drink against other protein foods in a "Protein Fight Club," showing that at the end of the day, milk is more convenient, portable, goes well with cereal and is better for you. Read more about the campaign, which includes an event with WWF personalities, in behind the work and see all the spots to the right.
Credits
- Date
- Aug 21, 2013
- Brand :
- MilkPEP
- Client :
- MilkPEP
- Agency :
- Deutsch
- Chief Creative Officer :
- Greg DiNoto
- Group Creative Director :
- Jeremy Bernstein
- Group Creative Director :
- Karyn Pascoe
- Group Creative Director :
- Bernie Hogya
- Associate Creative Director :
- Luke Hughett
- Associate Creative Director :
- Sean Lee
- Art Director :
- Jessica Giles
- Copywriter :
- Austin Hamilton
- Director, Integrated Production :
- Joe Calabrese
- Creative Technology Director :
- Rey Peralta
- Digital Production Director :
- Suzanne Molinaro
- Digital Producer :
- Kristina Trimmer
- Executive Producer :
- Lauren Ziffer
- Associate Producer :
- Dylan Mizner
- Production Company :
- PRETTYBIRD
- Director :
- Eric Wareheim
- Director, Photography :
- Aaron Platt
- Editorial :
- Beast
- Post Facility :
- CO3
- Visual Effects :
- Beast
Need a credit fix? Contact the Creativity Editors
Project Type