As Sony Playstation readies itself for the November launch of the PS5, it's releasing another cinematic spot, this time paying homage to the intrepid explorers of the past.
Directed by Daniel Wolfe of Somesuch for Adam&Eve/DDB, the ad blends archive footage with live action re-enactments of exploration, from space to mountain climbing and deep-sea diving, set to an epic-type soundtrack. "We are all explorers...there are new worlds to explore," proclaims the voiceover. The Mill and MPC both worked on post-production for the VFX-heavy spot.
"We want to bring to life the thrill and exhilaration that drives us to explore,” said Mary Yee, VP of global marketing in a statement. “Inspiring every player to seek out new worlds and experiences that challenge who we are and what we thought was possible. We want our fans to see what’s never been seen, hear what’s never been heard, and feel what’s never been felt. With the launch of a new generation of gaming on PlayStation 5, we want to reignite this desire of discovery in players by experiencing new worlds that push the limits of what is possible.”
Sony has been building up to the launch with a series of spots emphasizing different aspects of PS5—an ad released in August portrayed it as a multi-sensory experience and highlighted its immersive features.