Playstation plays homage to intrepid explorers in PS5 launch spot

Somesuch's Daniel Wolfe directs ad blending archive footage with live action

Published On
Oct 29, 2020

Editor's Pick

As Sony Playstation readies itself for the November launch of the PS5, it's releasing another cinematic spot, this time paying homage to the intrepid explorers of the past.

Directed by Daniel Wolfe of Somesuch for Adam&Eve/DDB, the ad blends archive footage with live action re-enactments of exploration, from space to mountain climbing and deep-sea diving, set to an epic-type soundtrack. "We are all explorers...there are new worlds to explore," proclaims the voiceover. The Mill and MPC both worked on post-production for the VFX-heavy spot.

"We want to bring to life the thrill and exhilaration that drives us to explore,” said Mary Yee, VP of global marketing in a statement. “Inspiring every player to seek out new worlds and experiences that challenge who we are and what we thought was possible. We want our fans to see what’s never been seen, hear what’s never been heard, and feel what’s never been felt.  With the launch of a new generation of gaming on PlayStation 5, we want to reignite this desire of discovery in players by experiencing new worlds that push the limits of what is possible.”

Sony has been building up to the launch with a series of spots emphasizing different aspects of PS5—an ad released in August portrayed it as a multi-sensory experience and highlighted its immersive features.

Credits

Date
Oct 29, 2020
Client :
Sony Playstation
Agency :
Adam & Eve/DDB
Senior Vice President Head of Global Marketing :
Eric Lempel
Vice President Global Marketing :
Mary Yee
Director Global Brand Marketing :
Adam Grant
Senior Manager Global Brand Marketing :
Jayne Murphy
Manager Global Brand Marketing :
Dianne Segovia
Brand Manager Global Brand Marketing :
Alejandro Villero
Brand Manager Global Brand Marketing :
Mattia Maccario
Chief Creative Officer :
Richard Brim
Executive Creative Director :
Ant Nelson
Executive Creative Director :
Mike Sutherland
Copywriter :
Edward Usher
Art Director :
Xander Hart
Agency Producer :
Jessica Middleton
Agency Producer :
Persephone Withnell
Agency Producer :
Rebecca Holt
Agency Producer :
Panos Louca
Agency Producer :
Hayley Carter
Agency Producer :
Cara Swindell
Agency Producer :
Anna-Louise Vass
Agency Assistant Producer :
Charlotte Wickens
Agency Assistant Producer :
Clio McLeary
Production Assistant :
Oliver Bradford
Senior Project Manager :
Sam McGeorge
Planner :
David Mortimer
Planner :
Martin Beverley
Joint CEO :
Mat Goff
Managing Partner :
Sarah Coleman
Account Director :
Mitch Lovich
Account Director :
Adam Patel
Account Manager :
Misbah Husain
Account Manager :
Madeleine Burrell
Account Executive :
Jemima St Aubyn
Business Affairs :
Dolores King
Legal :
Annika Patel
Legal :
Trine Odin
Legal :
Candice Macleod
Executive Content Director :
Simon Adamson
Head of Content :
Jessica Taylor
Social Director :
Sophie Chaytor-Grubb
Senior Content Creative :
Matthew Osborne
Senior Content Creative :
Phoebe Wright
Digital Display Lead :
Marceline Le Gaufey
Assistant Integrated Producer :
Richard Bailey
Assistant Integrated Producer :
Vanessa Speedy
Interactive Creative :
Hash Milhan
Senior Interactive Designer :
Sam Butler
Designer :
Rhys Martin
Designer :
Anna Barros
Designer :
Mauricio Brandt
Front End Developer :
Ben Aldrich
Front End Developer :
Jack Christian
Quality Assurance :
Mark Sadler
Design Agency :
King Henry Studio
Partner :
Ian King
Head of Design :
Paul Knowles
Lead Designer :
Scott Silvey
Studio Manager :
Dan Sandalls
Studio Manager :
Rob Wallis
Creative Retoucher :
Jon Webb
Creative Retoucher :
Charlie Townsend
Head of Artwork :
Dave Callow
Artworker :
Chris Holiday
Media Agency :
Mediacom
Production Company :
Somesuch
Director :
Daniel Wolfe
Co-Director :
Alex Hulsey
Executive Producer :
Tash Tan
Producer :
Elly Camisa
Production Manager :
Maddy Perkins
DOP :
Jakob Ihre
Production Designer :
Vova Radlinsky
Costume Stylist :
BRATSK
Service Prod. Company :
Radioaktive Film
Post-Production Company :
The Mill
Executive Producer :
Clare Melia
Production Assistant :
Hannah Jarrold
Creative Director :
Dan Williams
Shoot Supervisor :
Dan Williams
Shoot Supervisor :
Laurant Giaume
2D Lead Artist :
Carl Norton
3D Lead Artist :
Adam Droy
3D Lead Artist :
Finlay Crowther
2D Artist :
Gianluca Di Marco
2D Artist :
Jonathan Freeman
2D Artist :
Rich Roberts
3D Artist :
Todd Akita
3D Artist :
Dave Barosin
3D Artist :
Andrew Bartholomew
Finish Artist :
David Wishart
Matte Painting :
Richard Tilbury
Animation :
Joe Besagni
Design :
Matthew Campbell
Post-Production Company :
MPC
Post Producer :
Jaz Rongokea
Creative Director :
Kamen Markov
Editor :
Zoe Izzard
Flame Operator :
Mark Stannard
Motion Designer :
Ryan Hays
Edit House :
Trim Editing
Editor :
Tom Lindsay
Producer :
Tatyana Alexandra
Audio Post-Production :
Factory
Sound Design/Mix :
Mark Hills
Sound Design/Mix :
James Utting
Audio Producer :
Lucy Spong
Assistant :
Michael Haines
Gutenberg Global Global Business Director :
Sybille Chrissoveloni
Group Account Director :
Marina Belik
Account Director :
Theo Tsangarides
Account Director :
Nicoletta Corradi
Account Manager :
Thibault Girard
Account Manager :
Maria Mandalenaki
Account Manager :
Tidza Krarup
Account Manager :
Annie McMillan
Account Manager :
Xochitl Cruz
Account Manager :
Dominique Berti
Account Manager :
Harm Kerkhof
Account Manager :
Laura Edwards
Operations Manager :
Brett Gurney
Translation Team :
Sarah Mrowicki
Translation Team :
Veronica Viudas Garcia
Translation Team :
Beatrice Carlini
Translation Team :
Maria Dilena
Managing Producer :
Ludovica Melica
AV Producer :
Alberto Boldini
AV Producer :
Charlotte O’Reilly
AV Producer :
Laura Frischke
AV Producer :
Caro Hamilton
AV Producer :
Nicola Shanks
AV Producer :
Alexia Toffi
AV Producer :
Eleonora Busia
Resource Manager :
Alexandra Bulkowska
Managing Editor :
Nuno Costa
AV Editor :
Yasmine Lahouag
AV Editor :
Can Yagan
AV Editor :
Jason Fox
AV Editor :
Joe Andrews
AV Editor :
David Smith
AV Editor :
Craig Smith
AV Editor :
Hash Khan
AV Editor :
Jamie Wathen
AV Editor :
Joe Hollingworth
AV QC :
Gemma Hughes
AV QC :
Stuart Moore
AV QC :
Chloe Maudsle
Digital Production Agency :
TSL
Managing Partner :
Terry Pigott
Head of Technology :
Yianni Poulakas
Head of Design :
Lee Hollyer
Senior Project Manager :
James Brown
Lead Developer :
Nick Gwyer

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