Playstation plays homage to intrepid explorers in PS5 launch spot
Somesuch's Daniel Wolfe directs ad blending archive footage with live action
Editor's Pick
As Sony Playstation readies itself for the November launch of the PS5, it's releasing another cinematic spot, this time paying homage to the intrepid explorers of the past.
Directed by Daniel Wolfe of Somesuch for Adam&Eve/DDB, the ad blends archive footage with live action re-enactments of exploration, from space to mountain climbing and deep-sea diving, set to an epic-type soundtrack. "We are all explorers...there are new worlds to explore," proclaims the voiceover. The Mill and MPC both worked on post-production for the VFX-heavy spot.
"We want to bring to life the thrill and exhilaration that drives us to explore,” said Mary Yee, VP of global marketing in a statement. “Inspiring every player to seek out new worlds and experiences that challenge who we are and what we thought was possible. We want our fans to see what’s never been seen, hear what’s never been heard, and feel what’s never been felt. With the launch of a new generation of gaming on PlayStation 5, we want to reignite this desire of discovery in players by experiencing new worlds that push the limits of what is possible.”
Sony has been building up to the launch with a series of spots emphasizing different aspects of PS5—an ad released in August portrayed it as a multi-sensory experience and highlighted its immersive features.
Credits
- Date
- Oct 29, 2020
- Client :
- Sony Playstation
- Agency :
- Adam & Eve/DDB
- Senior Vice President Head of Global Marketing :
- Eric Lempel
- Vice President Global Marketing :
- Mary Yee
- Director Global Brand Marketing :
- Adam Grant
- Senior Manager Global Brand Marketing :
- Jayne Murphy
- Manager Global Brand Marketing :
- Dianne Segovia
- Brand Manager Global Brand Marketing :
- Alejandro Villero
- Brand Manager Global Brand Marketing :
- Mattia Maccario
- Chief Creative Officer :
- Richard Brim
- Executive Creative Director :
- Ant Nelson
- Executive Creative Director :
- Mike Sutherland
- Copywriter :
- Edward Usher
- Art Director :
- Xander Hart
- Agency Producer :
- Jessica Middleton
- Agency Producer :
- Persephone Withnell
- Agency Producer :
- Rebecca Holt
- Agency Producer :
- Panos Louca
- Agency Producer :
- Hayley Carter
- Agency Producer :
- Cara Swindell
- Agency Producer :
- Anna-Louise Vass
- Agency Assistant Producer :
- Charlotte Wickens
- Agency Assistant Producer :
- Clio McLeary
- Production Assistant :
- Oliver Bradford
- Senior Project Manager :
- Sam McGeorge
- Planner :
- David Mortimer
- Planner :
- Martin Beverley
- Joint CEO :
- Mat Goff
- Managing Partner :
- Sarah Coleman
- Account Director :
- Mitch Lovich
- Account Director :
- Adam Patel
- Account Manager :
- Misbah Husain
- Account Manager :
- Madeleine Burrell
- Account Executive :
- Jemima St Aubyn
- Business Affairs :
- Dolores King
- Legal :
- Annika Patel
- Legal :
- Trine Odin
- Legal :
- Candice Macleod
- Executive Content Director :
- Simon Adamson
- Head of Content :
- Jessica Taylor
- Social Director :
- Sophie Chaytor-Grubb
- Senior Content Creative :
- Matthew Osborne
- Senior Content Creative :
- Phoebe Wright
- Digital Display Lead :
- Marceline Le Gaufey
- Assistant Integrated Producer :
- Richard Bailey
- Assistant Integrated Producer :
- Vanessa Speedy
- Interactive Creative :
- Hash Milhan
- Senior Interactive Designer :
- Sam Butler
- Designer :
- Rhys Martin
- Designer :
- Anna Barros
- Designer :
- Mauricio Brandt
- Front End Developer :
- Ben Aldrich
- Front End Developer :
- Jack Christian
- Quality Assurance :
- Mark Sadler
- Design Agency :
- King Henry Studio
- Partner :
- Ian King
- Head of Design :
- Paul Knowles
- Lead Designer :
- Scott Silvey
- Studio Manager :
- Dan Sandalls
- Studio Manager :
- Rob Wallis
- Creative Retoucher :
- Jon Webb
- Creative Retoucher :
- Charlie Townsend
- Head of Artwork :
- Dave Callow
- Artworker :
- Chris Holiday
- Media Agency :
- Mediacom
- Production Company :
- Somesuch
- Director :
- Daniel Wolfe
- Co-Director :
- Alex Hulsey
- Executive Producer :
- Tash Tan
- Producer :
- Elly Camisa
- Production Manager :
- Maddy Perkins
- DOP :
- Jakob Ihre
- Production Designer :
- Vova Radlinsky
- Costume Stylist :
- BRATSK
- Service Prod. Company :
- Radioaktive Film
- Post-Production Company :
- The Mill
- Executive Producer :
- Clare Melia
- Production Assistant :
- Hannah Jarrold
- Creative Director :
- Dan Williams
- Shoot Supervisor :
- Dan Williams
- Shoot Supervisor :
- Laurant Giaume
- 2D Lead Artist :
- Carl Norton
- 3D Lead Artist :
- Adam Droy
- 3D Lead Artist :
- Finlay Crowther
- 2D Artist :
- Gianluca Di Marco
- 2D Artist :
- Jonathan Freeman
- 2D Artist :
- Rich Roberts
- 3D Artist :
- Todd Akita
- 3D Artist :
- Dave Barosin
- 3D Artist :
- Andrew Bartholomew
- Finish Artist :
- David Wishart
- Matte Painting :
- Richard Tilbury
- Animation :
- Joe Besagni
- Design :
- Matthew Campbell
- Post-Production Company :
- MPC
- Post Producer :
- Jaz Rongokea
- Creative Director :
- Kamen Markov
- Editor :
- Zoe Izzard
- Flame Operator :
- Mark Stannard
- Motion Designer :
- Ryan Hays
- Edit House :
- Trim Editing
- Editor :
- Tom Lindsay
- Producer :
- Tatyana Alexandra
- Audio Post-Production :
- Factory
- Sound Design/Mix :
- Mark Hills
- Sound Design/Mix :
- James Utting
- Audio Producer :
- Lucy Spong
- Assistant :
- Michael Haines
- Gutenberg Global Global Business Director :
- Sybille Chrissoveloni
- Group Account Director :
- Marina Belik
- Account Director :
- Theo Tsangarides
- Account Director :
- Nicoletta Corradi
- Account Manager :
- Thibault Girard
- Account Manager :
- Maria Mandalenaki
- Account Manager :
- Tidza Krarup
- Account Manager :
- Annie McMillan
- Account Manager :
- Xochitl Cruz
- Account Manager :
- Dominique Berti
- Account Manager :
- Harm Kerkhof
- Account Manager :
- Laura Edwards
- Operations Manager :
- Brett Gurney
- Translation Team :
- Sarah Mrowicki
- Translation Team :
- Veronica Viudas Garcia
- Translation Team :
- Beatrice Carlini
- Translation Team :
- Maria Dilena
- Managing Producer :
- Ludovica Melica
- AV Producer :
- Alberto Boldini
- AV Producer :
- Charlotte O’Reilly
- AV Producer :
- Laura Frischke
- AV Producer :
- Caro Hamilton
- AV Producer :
- Nicola Shanks
- AV Producer :
- Alexia Toffi
- AV Producer :
- Eleonora Busia
- Resource Manager :
- Alexandra Bulkowska
- Managing Editor :
- Nuno Costa
- AV Editor :
- Yasmine Lahouag
- AV Editor :
- Can Yagan
- AV Editor :
- Jason Fox
- AV Editor :
- Joe Andrews
- AV Editor :
- David Smith
- AV Editor :
- Craig Smith
- AV Editor :
- Hash Khan
- AV Editor :
- Jamie Wathen
- AV Editor :
- Joe Hollingworth
- AV QC :
- Gemma Hughes
- AV QC :
- Stuart Moore
- AV QC :
- Chloe Maudsle
- Digital Production Agency :
- TSL
- Managing Partner :
- Terry Pigott
- Head of Technology :
- Yianni Poulakas
- Head of Design :
- Lee Hollyer
- Senior Project Manager :
- James Brown
- Lead Developer :
- Nick Gwyer
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