'Game of Thrones' Actor Maisie Williams Will Kick Off New Twitter Series for Converse
Pop Culture-Driven Content Targets Young Sneaker Buyers
Aug 30, 2017
Converse is back at it, enticing modern youths with trendy and pop culture-driven content. The Nike-owned sneaker brand plans to debut Public Access, a new series on Twitter on Sept. 5 at 6 p.m. While the first episode is hosted by Maisie Williams of "Game of Thrones" fame, Miley Cyrus will host the second, debuting at the end of September. A third chapter is in the works; all are between 15 and 20 minutes in length. Williams plans to feature "Stranger Things"' Millie Bobby Brown and "Hunger Games" Amandla Stenberg, while Cyrus will talk to a 66-year-old pole dancing champion and a 19-year-old inventor. The series was created with R/GA; Prettybird handled production and Andrew Barchuilon directed.
The new effort, hitting the digital waves just in time for back-to-school, isn't Converse's first attempt at driving a more creative conversation with younger consumers. Earlier this year, the Boston-based brand worked with Anomaly on "Forever Chuck," a digital campaign starring Brown that asserted its popular Chuck Taylor sneakers are for every generation's cool kids, from the 80s' Michael J. Fox and Ally Sheedy to today's Williams and Brown.