Arthur Sadoun stars in a shaky smartphone video in Publicis' low-budget holiday message
And just wait and see who directed it
Dec 19, 2019
It's time for the Publicis annual holiday video again, and this year, CEO Arthur Sadoun is having a sly dig at "influencers" and snack-able content.
This year's Wishes video is filmed on a smartphone by a particularly inept filmmaker, with shaky camera-work, dodgy sound fades and thumbs getting in the way as Sadoun attempts to explain what a great year Publicis had (Epsilon acquisition, pitches won etc.) despite a "challenging environment."
By way of explanation, he starts off by saying everyone in the network is so exhausted he's not going to ask for any help with the budget video: "It's just me, a smartphone and my assistant," he says. "Nowadays anyone can produce content..so I guess even me."
You'll have to watch through to the end to find out who exactly is wielding the smartphone—and it's worth the wait.