Arthur Sadoun stars in a shaky smartphone video in Publicis' low-budget holiday message

And just wait and see who directed it

Published On
Dec 19, 2019

Editor's Pick

It's time for the Publicis annual holiday video again, and this year, CEO Arthur Sadoun is having a sly dig at "influencers" and snack-able content.

This year's Wishes video is filmed on a smartphone by a particularly inept filmmaker, with shaky camera-work, dodgy sound fades and thumbs getting in the way as Sadoun attempts to explain what a great year Publicis had (Epsilon acquisition, pitches won etc.) despite a "challenging environment." 

By way of explanation, he starts off by saying everyone in the network is so exhausted he's not going to ask for any help with the budget video: "It's just me, a smartphone and my assistant," he says. "Nowadays anyone can produce content..so I guess even me."

You'll have to watch through to the end to find out who exactly is wielding the smartphone—and it's worth the wait. 

Credits

Date
Dec 19, 2019
Agency :
Publicis Worldwide
Client :
Publicis Worldwide
Based on an original idea by :
Arthur Sadoun
Based on an original idea by :
Maurice Lévy
Director :
Maurice Lévy
Director of Photography :
Maurice Lévy
Producer :
Maurice Lévy
Post-Producer :
Maurice Lévy
Editor :
Maurice Lévy
SFX :
Maurice Lévy
Definitely not Marcel Paris…

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