Ripped Models Taunt 'Puffy Baby Man' in a Funny Planet Fitness Ad
Gym Chain Says It Doesn't Judge
By
Alexandra Jardine
Published On
May 04, 2017
Editor's Pick
After puppymonkeybaby, here comes Puffy Baby Man.
Or at least, that's the cruel nickname given to an ordinary, if slightly rotund, man who opens his apartment blinds to find himself being taunted by ripped models on billboards, speaking in creepy European accents, in an ad for Planet Fitness. Even the model on the front cover of his fitness magazine gives him a hard time, too -- albeit as part of a come-on.
Luckily, there's Planet Fitness, where he can be himself and go exercise in peace. "The world judges, but we don't," says the tagline.
The spot, by Hill Holliday, was helmed by Keith Schofield at Caviar.
Credits
- Date
- May 04, 2017
- Brand :
- Planet Fitness
- Client :
- Planet Fitness
- Agency :
- Hill Holliday
- Chief Creative Officer :
- Lance Jensen
- Creative Director :
- Khari Streeter
- Creative Director :
- Ken Ratcliffe
- Associate Creative Director :
- Ramon De Los Santos
- Senior Art Director :
- James Barkley
- Junior Designer :
- Sabrina Johnson
- Executive Agency Producer :
- Paul Shannon
- Senior Integrated Producer :
- Patrick Driscoll
- Assistant Integrated Producer :
- Heather Hoglund
- Executive Vice President, Managing Director :
- Scott Rabshnuck
- Executive Vice President, Group Account Director :
- Steve Briggs
- Vice President, Management Supervisor :
- Courtney Holloway
- Account Supervisor :
- Kristina Burke
- Associate Director :
- Kristin Green
- Chief Strategy Officer :
- Lesley Bielby
- Creative Planner :
- Audrey Chee
- Executive Vice President, Integrated Media :
- David Bolger
- Associate Media Director :
- Victoria Belliveau
- Executive Vice President :
- Stacy Shepatin
- Director, Integrated Investments :
- Stacy Shepatin
- Associate Media Director :
- Michelle Gaudet
- Supervisor :
- Brian Cincotta
- Assistant Art Buyer :
- Adam Ochab
- Production Company :
- Caviar
- Executive Producer :
- Jaasper Thomlinson
- Director :
- Keith Schofield
- Cinematographer :
- Damian Acevedo
- Line Producer :
- Adrianne McCurrach
- Edit House :
- Bug Editorial
- Editor :
- Andre Betz
- Music House :
- Singing Serpent
- Original Music :
- Planet Fitness 4211 Brandon 1V
- Music Producer :
- Dennis Culp
- Music Composer :
- Brandon OConnell
- Sound Design Company :
- Soundtrack Boston
- Sound Engineer :
- Mike Letourneau
- Post Production :
- Brickyard VFX
- Post Producer :
- Ellen Schmitt
- Visual Effects Supervisor :
- Sean McLean
- Lead Flame Artist :
- Andrew Diefenbach
- Graphics :
- Black Math
- Graphics :
- Prologue
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Project Type
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