You won't meet these obnoxious gymgoers at Planet Fitness
Funny ads from Hill Holliday continue positioning as the nonjudgmental fitness chain
Jul 13, 2018
Planet Fitness continues to position itself as the gym that doesn't judge in a pair of new comedic ads featuring the kinds of people you'd rather avoid while working out.
In one spot, we meet a woman doing impossible horizontal pullups and taking selfies, who says she's heard that at Planet Fitness, they "have rules against acting like you're better than everyone else." What's the point, she wonders, when you really are better than everyone else?
Another ad introduces us to "Mirror Guy" -- who wouldn't go to Planet Fitness because there aren't enough mirrors to look at himself in.
Planet Fitness's response to those gym-goers? Good. (In other words, it's the gym where you don't meet assholes.)
The ads were created out of Hill Holiday and directed by Biscuit's Aaron Stoller.