Puma Social : Pump Up

The titans of late night.

Published On
Jul 20, 2011

Editor's Pick

Droga5 follows up its award-winning "After Hours Athlete for Puma Social with this new spot that puts a night owl twist on a familiar athletic warm up tune. The first spot featured vignettes of young people having late night fun, backed by an elegant symphonic track, while the new one, directed by Pulse's ThirtyTwo, alters a popular sports chant for the Puma Social kind of athlete.

Credits

Date
Jul 20, 2011
Client:
Puma
Brand:
Puma Social
Agency:
Droga5-New York
Director:
thirtytwo
Chairperson:
David Droga
Executive Creative Director:
Nik Studzinski
Executive Creative Director:
Ted Royer
Copywriter:
Tim Gordon
Art Director:
Amanda Clelland
Head of Integrated Production:
Sally-Ann Dale
Agency Producer:
Ben Davies
Associate Producer:
Sarah Frances Hartley
Director, Strategy:
Ben Jenkins
Executive Producer:
Candice Chubb
U.K. Producer:
Neil Andrews
Director, Photography:
Matthias Koenigswieser
Editorial:
Final Cut
Editor:
Jeff Buchanan
Producer Assistant:
Sonejuhi Sinha
Executive Producer:
Stephanie Apt
Producer:
Viet-An Nguyen
Post Production:
Absolute
Executive Producer:
Sally Heath
Line Producer:
Mitch Stockwell
Lead Flame Artist:
Jonathan Box
Assist:
Betty Cameron
Colorist:
Ben Eagleton
Music:
Human
Sound Director:
Sound Lounge
Mixer:
Keith Reynaud
Mixer:
Evan Mangiamele
Producer Assistant:
Sasha Awn
Production Company:
pulse@chelsea

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Project Type