Why fix something when it ain't broke? Liquid-Plumr and DDB San Francisco make another porny, horny film for the drain cleaner, this time to promote how fast it works. Generally, speed isn't seen as a positive attribute between the sheets, but as the woman who picks up the product in a grocery store says, it's about "needing it now." Cue the hunky man who promises he only needs seven minutes to unclog her pipes, and you have a formula that is sure to please the masses, if not exactly make them work too hard to get at the sexual innuendo.