These probiotic yogurt ads put a funny spin on how it feels to feel good

Rabbits, penguins and kites all appear in Swedish campaign for Verum

Published On
Aug 22, 2018

Editor's Pick

A new campaign for Verum, a Swedish yogurt brand with probiotic bacteria, puts a funny and quirky spin on how it feels to feel good.

Ads by Saatchi & Saatchi Stockholm all start off with people being asked how they're feeling. Instead of putting it into words, we then see a visual encapsulation of how good they feel: whether it's a choir of cute rabbits popping up from their holes, a line of high-fiving penguins, or two kites doing a little dance in the sky.

Directed by Robert Jitzmark via Camp David, it's certainly a little different from the run of the mill probiotic yogurt ads where people describe how the product has taken away their "bloating."


Aug 22, 2018
Agency :
Saatchi & Saatchi-Stockholm
Brand :
Creative Director :
Gustav Egerstedt
Copywriter :
Katja Janford
Production Company :
Camp David
Director :
Robert Jitzmark
Director of Photography :
Kenneth Ishii

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