Elton John's 'Rocket Man' becomes 'Rakuten' in retailer's holiday spot
The Japanese e-commerce brand worked with Pereira O'Dell
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Elton John songs have provided the soundtracks to holiday ads for many retailers over the years (and in 2018, John Lewis devoted its entire Christmas ad to the legendary British singer.)
So Rakuten, the Japanese retail and e-commerce site, found serendipity in the fact that its name sounded similar to Elton John's classic "Rocket Man." This year's holiday spot from the retailer, via Pereira O'Dell, features a woman's heartfelt rendition of a rewritten version of the song with the lyrics "I shop at Rakuten" after her couch turns into an impromptu keyboard. The ditty explains how fun it is to buy items on Rakuten and get cash back.
Two more spots in the campaign feature different versions of the song: a couple duetting in their apartment, which turns into a dance floor, and a woman whose kitchen table becomes a piano as she shops for jeans and a yoga mat.
Filip Engstrom of Smuggler was the director, and Barking Owl is responsible for the music, sound design and mix, to which which we can definitely imagine viewers singing along.
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Credits
- Date
- Nov 12, 2020
- Client :
- Rakuten
- Agency :
- Pereira O'Dell
- Chief Marketing Officer :
- Dana Marineau
- Vice President of Brand & Creative :
- Victoria Wagner McRae
- Creative Strategy Director :
- Lindsay Grant
- Chief Creative Officer :
- Rob Lambrechts
- Executive Creative Director :
- Jason Apaliski
- Creative Director :
- Simon Friedlander
- Creative Director :
- Jean Morrow
- Creative Director :
- Thiago Cruz
- Managing Director :
- Natalie Nymark
- Brand Director :
- Kevin John
- Senior Brand Supervisor :
- Alison Bickel
- Brand Manager :
- Katherine Alders
- Head of Strategy :
- Sean Staley
- Group Strategy Director :
- Lenny Karpel
- Brand Strategy Director :
- Ellie Caldwell
- Director of Communications Strategy :
- Ashley Wells
- Social Strategy Director :
- Damara Dikeou
- Media :
- Ocean Media
- SVP Client Services :
- Clintton Fleschere
- Account Director :
- Lori Kajiya
- Account Director :
- Tiffany Quach
- VP Digital Strategy :
- Jared Lake
- Digital Media Supervisor :
- Bryan Howland
- Account Executive :
- Kelsey Conover
- Director Data Analytics :
- Mark Wells
- Media Analyst :
- Jennifer Rush
- Senior Media Negotiator :
- Michelle Sullivan
- Music Sound Design and Mix :
- Barking Owl
- Creative Director :
- Kelly Bayett
- Producer :
- KC Dossett
- Composer :
- Brian Canning
- Composer :
- Ethan Walter
- Sound Designer :
- Morgan Johnson
- Mixer :
- Matt Keith
- Production :
- Smuggler
- Director :
- Filip Engstrom
- Co-Founder :
- Patrick Milling-Smith
- Co-Founder :
- Brian Carmody
- Executive Producer :
- Sue Yeon Ahn
- Chief Operating Officer :
- Andrew Colón
- Head of Production :
- Alex Hughes
- Producer :
- Francesca Lentini
- Director of Photography :
- Filip Marek
- Production Designer :
- Jason Dawes
- Editor :
- Stefan Strom
- VFX :
- Syndicate
- Supervisor/Lead Artist :
- Bjorn Benckert
- CG Artist :
- Mattias Malmer
- CG Artist :
- Robert Westman
- CG Artist :
- Jackob Dahlström
- CG Artist :
- Tobias Dahlen
- CG Artist :
- Marcus Malmer
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