Gin brand Tanqueray is celebrating its new lime-aided Rangpur beverage with a microsite that promotes world beat music set to a natural, exotic backdrop. Here in the wilds, site visitors can meet "Tony's Crew," which includes a set of mixologists who are aligned with Tony Sinclair, Tanqueray's fictional U.S. spokesman. 

Along with getting bios on the crew, visiting the official site and downloading recipes, the highlight of the site is the music mix option, which lets you splice and dice electro-pop, fusion music and hip-hop via stirrers that are adorned with various instruments, from keyboards to trumpets.