Reality TV took center stage amid 2023 writers strike

Social data from Tubular Labs, the leader in global social video intelligence, indicates that YouTube views related to US reality TV climbed by 55% year-over-year during the 2023 summer of writers’ strikes. As strikes grew, audiences turned to content shows like America’s Got Talent, and re-watched their favorite clips on social channels like Facebook. Any reality-TV fan was likely glued to the Vanderpump Rules drama, “Scandoval,” in the summer of 2023. According to data from Tubular, the explosive release of the cast’s cheating drama resulted in an average 14.3M social views per week during the peak in May, 2023. While audiences gobbled up content across platforms ripe for input like TikTok and Instagram, the scandal had a lasting impact on the show and cast member’s futures. The frenzy across social media drove viewership for the show, which more than doubled from season premiere to season finale, and star, Ariana Madix, landed a spot on Dancing with the Stars, and is headed next to Broadway in 2024. For more insights into the most influential moments in social this year, read the full 2023 Social Video #Rewind report from Tubular.

Reality TV took center stage amid 2023 writers strike

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