's new spokescharacter is the 'House Whisperer'

First work by Erich & Kallman creates cowboy-like hero for homebuyers

Published On
Oct 17, 2022

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A new national campaign for real estate brand introduces a spokescharacter named "The House Whisperer" who's there to help people with all their homebuying needs. 

The work, the first for the brand by its new agency Erich & Kallman, kicks off with a four spot TV campaign and continuing online across digital channels. It sees the a cowboy-like character step in, in heroic fashion, whenever and wherever a homebuyer is struggling.

The ads have a light-hearted and slightly ridiculous flavor: for example, in one, we learn the house whisperer’s origin story; like all good superheroes, he was "bitten by a house as a child," and therefore can now communicate with homes.

In another spot, he observes heroically: "I was raised in houses. I grew up in one," before advising the homebuyers where they can find all the missing socks in the house.


However, they have a serious message too, communicating information about's tools such as filters and its Buying Power feature.

" is a trusted and reliable source that you can turn to for impartial guidance, but we needed some help from a standout spokesperson in order to illustrate that in a memorable way,"  said Eric Kallman, co-founder and chief creative officer at Erich and Kallman. "The knowledgeable house whisperer is a straight-talking, sage guru who cements in people’s minds as the transparent guide you can trust to give you the real picture of the real estate process.”

According to Nuno Ferreira,'s SVP Head of Brand and Creative, executive creative director, the decision to go down the spokescharacter route was driven by the fact that "people are craving the strong, silent type just now, in a market full of hot takes and conflicting opinions."

"One of the things that kept coming up in the research is that human credibility matters," he added. "We wanted to have our character represent that trusted voice."

Ferreira added that the production team saw about 50 actors for the role of the house whisperer; at first they wanted someone who could ride a horse, and although they did not end up using the horse, it meant that everybody had a "cowboy nature" to them. The actor they cast had been riding since the age of nine, and had the commanding presence that "the moment we saw him, we knew that was him."



Oct 17, 2022
Client :
Agency :
Erich & Kallman
Founder & President :
Steven Erich
Founder & Chief Creative Officer :
Eric Kallman
Executive Creative Director :
Rikesh Lal
Art Director :
Alyssa Trocina
Copywriter :
Aaron Hirsch
Executive Director of Production Operations :
Kati Haberstock
Senior Producer :
Katie Walker
Director of Brand :
Sarah Bolding
Account Manager :
Art Ross
Production Coordinator :
Cristian Villalobos
Production Company :
Arts & Sciences
Director :
Mike Warzin
Managing Partner :
Marc Marrie
Managing Partner :
Mal Ward
Head of Production :
Christa Skotland
Line Producer :
Joey Zadwarny
Key Costumer :
Keith Wager
Production Designer :
Eric Archer
Director of Photography :
Autumn Durald
Editing Company :
Arcade Santa Monica
Editor :
Geoff Hounsell
Assistant Editor :
Dean Miyahara
Executive Producer :
Crissy DeSimone
Producer :
Megan Dahlman
Colorist :
Bryan Smaller
VFX & Finishing :
Head of Production :
Ryan Dahlman
Producer :
Chrissy Bruzek
Flame Lead :
Brian Shneider
Flame :
Kevin McDonald
Nuke Compositor :
Aryel Melek-Shalom
Flame Assistant :
Adam Englander
Original Music :
Butter Music and Sound
Executive Producer :
Annick Mayer
Senior Producer :
Stone Irr
Associate Producer :
Sonia Ohan
Composer :
Andrew Sherman
Chief Creative Officer :
Andrew Sherman
Audio Mix / Sound Design :
M Squared
Producer :
Sarah Benedict
Co-Founder :
Mark Pitchford
Audio Engineer :
Mark Pitchford
Chief Marketing Officer :
Mickey Neuberger
SVP Head of Brand & Creative :
Nuno Ferreira
Nuno Ferreira
Associate Creative Director :
Brent Wollack
Director of Brand Strategy :
Charlie Quirk
Senior Strategy Manager :
Wendy Hernandez

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