Teen Lives out his Future in Category-defying Banking Spot
Fitzgerald & Co.'s New Spot Imparts Youthful Angst where You'd Least Expect It
Jun 10, 2014
A rebellious teen looks ahead to his future in this angsty, emotional spot for Synovus created by Fitzgerald & Co. and directed by Brent Harris via Skunk. It's an unusual approach, given the category: banking. The ad is part of Synovus' first brand campaign, centered on the idea "the bank of here," and will launch the week of June 30th during World Cup on ESPN and other networks.