Teen Lives out his Future in Category-defying Banking Spot
Fitzgerald & Co.'s New Spot Imparts Youthful Angst where You'd Least Expect It
Published On
Jun 10, 2014
Editor's Pick
A rebellious teen looks ahead to his future in this angsty, emotional spot for Synovus created by Fitzgerald & Co. and directed by Brent Harris via Skunk. It's an unusual approach, given the category: banking. The ad is part of Synovus' first brand campaign, centered on the idea "the bank of here," and will launch the week of June 30th during World Cup on ESPN and other networks.
Credits
- Date
- Jun 10, 2014
- Brand :
- Synovus
- Client :
- Synovus
- Agency :
- Fitzgerald&CO
- Chief Creative Officer :
- Noel Cottrell
- Executive Creative Director/Production :
- Marc Lineveldt
- Copywriter/Group Creative Director :
- Mitch Bennett
- Group Creative Director/Art Director :
- Wes Whitener
- Director, Integrated Production :
- Christine Sigety
- Production Company :
- Skunk
- Director :
- Brent Harris
- Managing Partner, Executive Producer :
- Matt Factor
- Executive Producer :
- Shelly Townsend
- Head of Production :
- Jeanne Stawiarski
- Producer :
- Gunther Campine
- Editorial :
- Final Cut - LA
- Editor :
- Eric Zumbrunnen
- Producer :
- Jennifer Locke
- Assistant Editor :
- Hasani Franke
- Executive Producer :
- Saima Awan
- Music :
- Massive Music
- Creative Director :
- Elijah B. Torn
- Managing Partner :
- Keith Haluska
- Producer :
- Courtney Jenkins
- Recording :
- Play Studios
- Mixer :
- John Bolen
- Producer :
- Lauren Cascio
- Mix :
- Sound Lounge
- Sound Mixer :
- Rob Difondi
- Producer :
- Toria Sheffield
- Visual Effects :
- Significant Others
- Visual Effects Artist :
- Adam Lobel
- Color :
- Company 3
- Colorist :
- Tim Masick
- Commercial Color Producer :
- Rochelle Brown
- Director, Photography :
- Max Goldman
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