Teen Lives out his Future in Category-defying Banking Spot

Fitzgerald & Co.'s New Spot Imparts Youthful Angst where You'd Least Expect It

Published On
Jun 10, 2014

Editor's Pick

A rebellious teen looks ahead to his future in this angsty, emotional spot for Synovus created by Fitzgerald & Co. and directed by Brent Harris via Skunk. It's an unusual approach, given the category: banking. The ad is part of Synovus' first brand campaign, centered on the idea "the bank of here," and will launch the week of June 30th during World Cup on ESPN and other networks.

Credits

Date
Jun 10, 2014
Brand:
Synovus
Client:
Synovus
Agency:
Fitzgerald&CO
Chief Creative Officer:
Noel Cottrell
Executive Creative Director/Production:
Marc Lineveldt
Copywriter/Group Creative Director:
Mitch Bennett
Group Creative Director/Art Director:
Wes Whitener
Director, Integrated Production:
Christine Sigety
Production Company:
Skunk
Director:
Brent Harris
Managing Partner, Executive Producer:
Matt Factor
Executive Producer:
Shelly Townsend
Head of Production:
Jeanne Stawiarski
Producer:
Gunther Campine
Editorial:
Final Cut - LA
Editor:
Eric Zumbrunnen
Producer:
Jennifer Locke
Assistant Editor:
Hasani Franke
Executive Producer:
Saima Awan
Music:
Massive Music
Creative Director:
Elijah B. Torn
Managing Partner:
Keith Haluska
Producer:
Courtney Jenkins
Recording:
Play Studios
Mixer:
John Bolen
Producer:
Lauren Cascio
Mix:
Sound Lounge
Sound Mixer:
Rob Difondi
Producer:
Toria Sheffield
Visual Effects:
Significant Others
Visual Effects Artist:
Adam Lobel
Color:
Company 3
Colorist:
Tim Masick
Commercial Color Producer:
Rochelle Brown
Director, Photography:
Max Goldman

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Project Type