Rebel Wilson raises havoc to raise awareness of concussion

PSA from Abbott-backed organization sees her causing chaos on a movie set

Published On
Feb 14, 2023

Editor's Pick

Rebel Wilson fronts a new campaign that aims to change awareness of how people view concussion-- and in order to do so, she indulges in some outrageously careless behavior.

The PSA sees the "Pitch Perfect" actress cause havoc on a movie set while claiming she's "incredibly well-behaved;" she throws dangerous objects, unleashes a python, lets fly with a flame thrower and sends a man into the air with a jetpack. However, she also points out that while her behavior might be rebellious, when she slipped on some grass, she went and got checked out for concussion. As part of the campaign, Wilson also talks to a doctor about her experience in a short video filmed on the set. 

The Concussion Awareness Now campaign is the result of a collaboration between health technology company Abbott and the Brain Injury Association of America (BIAA). It aims to highlight that more than half of suspected concussions are ignored. What's more, they often occur as the result of everyday accidents such as slips and falls, about which people are embarrassed, and then don't seek help. 

The commercial was directed by Great Guns USA’s Oren Kaplan, with creative from John Maxham and Vince Cook.

"Production was incredibly fun, getting to shoot on the Universal Backlot - a dream for any filmmaker," said Kaplan in a statement. "On top of that, Rebel Wilson was a seasoned (and hilarious) pro: she knew the script inside and out, brought a bunch of new ideas, and had an amazing instinct for improvisation and physical comedy."


Feb 14, 2023
Client :
Agency :
Great Guns
Oliver Fuselier
HoP :
Melissa Jacobs
Executive Assistant :
Kelsy Haden
Director :
Oren Kaplan
Producer :
Richard Martin
Prod Supervisor :
Kelsea Davis
Asst Production Supervisor :
Jerry ter Horst
1st AD :
Michael Estrella
2nd AD :
Jimmy Ramirez
3rd AD :
Eric De Los Prados
Senior Director Marketing :
Mark Procop
DVP Corp Brand & Expression Global Marketing :
Dianne Winnard
Senior Director Public Affairs Global Diagnostics :
Kim Modory
Senior Manager Public Affairs :
Ellen Wichman
Senior Manager Public Affairs :
Kristen Whipple
Medical Director Diagnostics :
Beth McQuiston
CD / Writer :
John Maxham
CD / Art Director :
Vince Cook
DP :
Kramer Morgenthau
1st AC :
Daniel Ferrell
2nd AC :
Sam Lino
Bret Suding
Steadicam :
Will Arnot
Gaffer :
Manny Tapia
BB Electric :
Luis Moreno
Electrician :
Alex Tapia
Electrician :
Robert McKay
Electrician :
Will Reid
Electrician :
Jeremy Dewald
Electrician :
Chris Cazor
Electric Driver :
Jeff Parkhurst
Key Grip :
Kyle Carden
BB Grip :
Jason Gary
Grip :
Chris Mayhugh
Grip :
Mike Stanosek
Grip :
Pat Liampetrical
Grip :
Andrew McGeo
Grip :
Cory Beaird
Grip Driver :
Robert Montaño
Production Designer :
Shel Greb
Art Coordinator :
Sasha Jenson
Set Decorator :
Deedee Cheriel
Leadman :
Jeff Myron
Dresser/Driver :
Franz Stahl
Set Dresser :
Lintz Hadley
Set Dresser :
Ben Minty
Lead Spfx :
Dave Peterson
Johnny Peterson
Matt Guthrie
Michael Planas
Prop Master :
Robert Smith
Assistant Prop Master :
Matt Myers
Art Coordinator :
Brooke Dryden
Tai Ruinsky
Sound :
Anna Wilborn
Boom Operator :
Keenan Wyatt
John Placencia
Script Supervisor :
Cori Glazer
Stylist :
Shannon Kelly
Key Makeup :
Rachel Olson
Key Hair Stylist :
Darrell Redleaf
Hairstylist :
Angelo Rivera
1st Asst Costumer :
Erica Clayton
Key Makeup :
Melanie Inglessis
Key Hair Stylist :
John Dahlstrom
Stylist :
Elizabeth Stewart
Stylist Assistant :
Jenny Rodriguez
Stylist Assistant :
Natasha Aghajanyan
Gang Boss :
Joey Banks
Site Rep :
Mariano Federovsky
Teamster/Driver :
James Hunt
Teamster/Driver :
Trevor Baxter
Teamster/Driver :
Mike Belpedio
Teamster/Driver :
Kalin Jefferson
Tow Plant Driver :
Jose Avalos
SPOC Driver :
Eduardo Terry
Solo Driver :
Brandon Brodecki
Wamu Driver :
Daniel Lopez
Catering :
Edgar Rodríguez
Catering :
Eddie Menjivar
Catering :
Norberto Espinoza
Catering :
Elder Ramos
Craft Service :
Adam Berman
Medic :
Rufino Romero
Stills Photographer :
Roger Snider
Stills Assistant :
Sara Mally
Camera Operator :
Will Hooke
Sound Mixer :
Nick Kitinski
Covid Compliance Officer :
Kevin Walsh
Covid Assistant :
Nick Floris
Covid Testing Coordinator :
Rae Threat
PA :
Kevin Kochman
PA :
Morgan Falschlehner
PA :
Eric Morley
PA :
Araceli Navarrete
PA :
Tomás Martin
PA :
Catherine Howard
PA :
Emaryne Watt
PA :
Jackson Linn
PA :
Benjamin Salvador
Principal Talent :
Rebel Wilson
Stunt Coordinator :
Vladimir Tevlovski
Stunt Rigger :
Jeff Constine
Makeup Artist :
Zia Simmons
Wardrobe Stylist :
Kara Luiz
Production Assistant :
Cecilia Lee
Grip :
Mario Madrigal
Art :
Ayinde Vaughn
Electrician :
Taneka Washington
Cinematographer :
Ted Roberto
1st AD :
Josie James
Script Supervisor :
Nancy Cohen
Craft Service :
Shaun Lagadi
Stand-In :
Courtney Rosemont
Camera Equipment :
Car Rental :
California Car Rental
Casting Director :
Idell James
Catering :
Bruce's Catering
Grip Equipment :
Hard Drives :
Film Tools
Motorhome :
Sunset Studios
Storyboard :
Andrew Paul
Pro Supplies :
Sound :
Anna Wilborn
Lighting :
Trucks / Prod. Supplies :
Trucks :
Freak Show
Herc :
Herc :
Editorial House :
Mack Cut
Executive Producer :
Gina Pagano
Producer :
Dylan Anderson
Editor :
Brendan Hogan
Assistant Editor :
Ellen Schoenfeld
Flame :
Joseph Miller
Mix :
Corey Bauman
The Artery VFX
Founder/ECD :
Vico Sharabani
EP/Managing Director :
Deborah Sullivan
VFX Producer :
Michael McCarthy
ECD/VFX Supervisor :
Elad Offer
VFX Artist :
Lorne Kwechansky
VFX Coordinator :
Hannah Sinagra
Junior Flame Artist :
Samantha Diaz

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