Rihanna : Reb'l Fleur

Both sides now

Published On
Feb 11, 2011

Editor's Pick

An online spot for Rihanna's new fragrance, Reb'l Fleur, lets viewers choose to run the film in either direction to see the singer make different choices; reflecting the two sides to her personality.

In what agency Droga5 is calling a 'panlindromic' video, the video player at rihannareblfleur.com uploads at a 30 second freeze-frame point in the one minute film. One half goes backwards to depict the singer in sultry, rebellious mode, while in the forward half she gives in to her flowery side. Rihanna will direct fans to the video through her presence on social networks, while a simplified version appears on video-sharing sites. From April, a 30-second edited version will run in movie theaters.

Credits

Date
Feb 11, 2011
Brand:
Rihanna
Client:
Rihanna
Agency:
Droga5
Chairperson:
David Droga
Executive Creative Director:
Ted Royer
Executive Creative Director:
Nik Studzinski
Creative Director:
Neil Heymann
Associate Creative Director:
Scott Ginsberg
Associate Creative Director:
January Vernon
Head of Integrated Production:
Sally-Ann Dale
Executive Producer:
Misha Louy
Executive Producer:
Andrew Allen
Digital Producer:
Toph Brown
Production Assistant:
TJ Ryan
Production Company:
@radical.media
Director:
Dave Meyers
President:
Frank Sherma
Executive Producer:
Jim Bouvet
Producer:
Scott Cunningham
Editorial:
Cut and Run
Editor:
Dayn Williams
Producer Assistant:
Chris Rizzo
Executive Producer:
Raná Martin
Producer:
Ashley Carrier
Post Production:
Radium
Executive Producer:
Dan Bryant
Visual Effects Supervisor:
Zach Tucker
Producer:
Paul Winze
Lead Compositor:
Mike Roy
Lead Compositor:
Jared Brower
Compositor:
Bryan Bayley
Compositor:
Laychin Lee
Compositor:
Kyle McCauley
Matte Painter:
Dustin D'Amault
Digital Production:
Domani Studios
Telecine:
Company 3
Telecine:
Victor Mulholland
Design Director:
Limbert Fabian

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