Rihanna : Reb'l Fleur
Both sides now
Editor's Pick
An online spot for Rihanna's new fragrance, Reb'l Fleur, lets viewers choose to run the film in either direction to see the singer make different choices; reflecting the two sides to her personality.
In what agency Droga5 is calling a 'panlindromic' video, the video player at rihannareblfleur.com uploads at a 30 second freeze-frame point in the one minute film. One half goes backwards to depict the singer in sultry, rebellious mode, while in the forward half she gives in to her flowery side. Rihanna will direct fans to the video through her presence on social networks, while a simplified version appears on video-sharing sites. From April, a 30-second edited version will run in movie theaters.
Credits
- Date
- Feb 11, 2011
- Brand :
- Rihanna
- Client :
- Rihanna
- Agency :
- Droga5
- Chairperson :
- David Droga
- Executive Creative Director :
- Ted Royer
- Executive Creative Director :
- Nik Studzinski
- Creative Director :
- Neil Heymann
- Associate Creative Director :
- Scott Ginsberg
- Associate Creative Director :
- January Vernon
- Head of Integrated Production :
- Sally-Ann Dale
- Executive Producer :
- Misha Louy
- Executive Producer :
- Andrew Allen
- Digital Producer :
- Toph Brown
- Production Assistant :
- TJ Ryan
- Production Company :
- @radical.media
- Director :
- Dave Meyers
- President :
- Frank Sherma
- Executive Producer :
- Jim Bouvet
- Producer :
- Scott Cunningham
- Editorial :
- Cut+Run
- Editor :
- Dayn Williams
- Producer Assistant :
- Chris Rizzo
- Executive Producer :
- Raná Martin
- Producer :
- Ashley Carrier
- Post Production :
- Radium
- Executive Producer :
- Dan Bryant
- Visual Effects Supervisor :
- Zach Tucker
- Producer :
- Paul Winze
- Lead Compositor :
- Mike Roy
- Lead Compositor :
- Jared Brower
- Compositor :
- Bryan Bayley
- Compositor :
- Laychin Lee
- Compositor :
- Kyle McCauley
- Matte Painter :
- Dustin D'Amault
- Digital Production :
- Domani Studios
- Telecine :
- Company 3
- Telecine :
- Victor Mulholland
- Design Director :
- Limbert Fabian
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