Lego : Red Brick, Blue Brick, Green Brick, Yellow Brick
That simple LEGO brick.
Published On
Jan 16, 2012

Editor's Pick
Nice, whimsical print work from Pereira & O'Dell for that most classic of toys, the LEGO block. A series of print ads that appeared on four consecutive pages show a LEGO brick, accompanied by an imaginative scenario, much what kids (and okay, adults) see when they look at a brick. The shop used kerning typography contrasted with tracking to get the reader more involved in the copy. The fourth ad, seen on the bottom right, featured a yellow brick with blank, notepad lines, with the tagline -- "Build Yours."
See the ads below.
Credits
- Date
- Jan 17, 2012
- Brand :
- Lego
- Client :
- Lego
- Agency :
- Pereira O'Dell
- Creative Director/Writer :
- Aricio Fortes
- Creative Director/Writer :
- Paulo Coelho
- Chief Creative Officer :
- PJ Pereira
- Illustrator :
- Eduardo Gomes
Need a credit fix? Contact the Creativity Editors
Project Type
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