An Intern Drives a Polo and Ends Up in Space in This Funny VW Spot From South Africa

Beware the Confidence, Says Ad by Ogilvy

Published On
Feb 01, 2018

Editor's Pick

VW takes a leaf out of the DirecTV book of comic advertising in a new spot from South Africa: a scenario where one small action leads to an extreme chain of consequences.

The ad for the VW Polo revolves around an intern whose new Polo gives him the confidence to park in a reserved VIP spot at work--some kind of space tech company. Mistaken for the boss, he is pulled into some kind of crisis meeting full of panicking executives, and placed at the head of the boardoom table. Trying to leave, he inadvertently volunteers for a space mission and next we see him in a space station confronted by a big, red, flashing emergency button. As the real boss arrives at work, it ends with the sky flashing red and the tagline "Beware the Confidence."

The ad was created by Ogilvy Cape Town and directed by Greg Gray from Romance Films.

Credits

Date
Feb 01, 2018
Agency:
Ogilvy-South Africa
Brand:
Volkswagen (South Africa)
Client:
Volkswagen (South Africa)
Chief Creative Officer:
Pete Case
Executive Creative Director:
Tseliso Rangaka
Associate Executive Creative Director:
Nicholas Wittenberg
Creative Director:
Mike Martin
Creative Group Head:
Alex Goldberg
Copywriter:
Alex Goldberg
Creative Group Head:
Ryan Barkhuizen
Agency Producer:
Claudia Hall
Client Services:
Vicky Buys
Client Services:
Chris Spencer
Client Services:
Loren Westoby
Strategist:
Jayne McElwee
Production Company:
Romance
Director:
Greg Gray
Director, Photography:
Rory O Grady
Producer:
Helena Woodfine
Art Director:
Chris Bass
Editing:
Deliverance
Editor:
Ricky Boyd
Sound Design:
Produce Sound
Sound Engineer:
Louis Enslin
Post Production:
Bladeworks
Visual Effects:
Jean Du Plessis
Visual Effects:
Rob Van Den Braght
Visual Effects:
Tiaan Franken
Visual Effects Company:
Chocolate Tribe
Visual Effects Company:
Bladeworks

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