When it's the end of the world and your mom calls, have a Kit Kat

Rodrigo Saavedra directs fun spot for JWT Sao Paulo

Published On
May 29, 2018

Editor's Pick

Kit Kat's latest "have a break" TV spot from Brazil is delightfully silly.

JWT Sao Paulo's ad imagines an end-of the-world scenario in which the world's top military, in a high-tech Pentagon-like war room in the middle of the sea, are watching alien ships about to destroy the world's major cities. The very serious General needs to make a decision, but then the large red phone on his desk rings. Is it the aliens making contact? No, it's his mom. This stressful and humilitating moment is only alleviated by someone passing him a Kit Kat, which he proceeds to eat in relaxed fashion as the world ends around him.

Directed by Landia's Rodrigo Saavedra with the high-gloss look and feel of a futuristic Hollywood movie, this is good old-fashioned advertising comedy, which just goes to show that sometimes all we need is to "have a break" from all the clever stuff.

Credits

Date
May 29, 2018
Agency:
JWT-Sao Paulo
Brand:
Kit Kat
Chief Creative Officer:
Ricardo John
Executive Creative Director:
Humberto Fernandez
Creative Director:
Erico Braga
Creative Director:
Roberto Vilhena
Art Director:
Caio Gandolfi
Art Director:
Felipe Revite
Copywriter:
Diego Ferrite
Agency Producer:
Maisa Delgado
Agency Producer:
Marisa Toledo
Account:
Felipe Giacon
Account:
Luana Ferreira
Account:
Marcos Richter
Account:
Caio Sabag
Media:
Giovanna Venturelli
Media:
Stella Lopes
Media:
Ligia Mattos
Media:
Aline Castro
Media:
Beatriz Isima
Media:
Nicole Negrigo
Media:
Bruno Alves
Planner:
Stella Pirani
Planner:
Juliana Maaz
Planner:
Erica Rigobello
Production Company:
LANDIA
Director:
Rodrigo Saavedra
Executive Producer:
Carol Dantas
Executive Producer:
Sebastian Hall
Director, Photography:
Charly Ritter
Production Designer:
Vera Arico
Sales Rep:
Rafael Passos
Editor:
Carla Mainomi
Post Coordinator:
Elton Bronzeli
Visual Effects:
Mosh Post Production
Colorist:
Marla Colour Grading
Sound Production:
LOUD
Client Approval:
Liberato Milo
Client Approval:
Pedro Oliva
Client Approval:
Leandro Cervi
Client Approval:
Rafael Souza
Client Approval:
Mariana Marcussi
Client Approval:
Clara Volpi
Client Approval:
Carolina Carillo

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