The Cannes Lions Grand Prix for Good went to "Refugee Nation," Ogilvy New York's campaign for Amnesty International that created a flag and anthem for displaced Olympic athletes who no longer had a country to call home. Read more about the final night's judging over at AdAge.com.
For the first time in Olympics history, the games saw a team of refugee athletes compete in the games. But unlike other competitors supported by their nation countries, these champions had no official "home" to call their own, and thus, no anthem and no flag.
So Ogilvy & Mather and Amnesty International helped to unify them, with their own red and orange banner as well as their own song, both of which were created by refugees as well.
The flag of the "Refugee Nation," created by Syrian refugee Yara Seid, was orange and black, to represent the life vests the athletes wore as they set off in boats for a better life. Another Syrian refugee, composer Moutaz Arian, created a wordless anthem to convey a universal message of love and hope.