Reporters deliver news live from Playstation games in Sony's latest spot
Blockbuster campaign by Adam&Eve/DDB comes as supply problems ease for the console
Editor's Pick
Sony's PlayStation games are so immersive that they now have their own news channel.
The latest PlayStation spot takes the form of a live news report, with journalists reporting from inside of some of the console's most popular games. It brings to life imagined scenes from games such as Spiderman, Resident Evil, Gran Turismo and God of War as reporters update us on the latest villain captures, battles, spaceship crashes and track records broken. "Experts are linking all these events to an increase in activity on PS5," the narrator informs us.
The spot was created by agency Adam&Eve/DDB and director Henry Hobson of MJZ, which created created a forest full of snow, a futuristic swamp and a classic New York City block among other locations. The blockbuster production involved more than 50 VFX artists, 23 actors, 58 extras -- and three villains.
It is part of a wider campaign promoting the console which is now available again after "unprecedented demand" caused some shortages over the holiday season. This will include live activations that will be promoted on social channels across from the Americas to Europe, Asia and the Middle East.
"The best games often make us feel as if we are being transported into amazing worlds filled with adventure, riveting action, and memorable moments," commented Sony'Interactive Entertainment's Isabelle Tomatis, VP of brand, hardware and peripherals, in a blog post. "With PS5 features like high-fidelity 4K visuals, haptic feedback, adaptive triggers, 3D audio and lightning-fast loading, developers are creating game worlds that feel more immersive than ever."
Credits
- Date
- Feb 02, 2023
- Client :
- Sony Playstation
- Agency :
- adam&eveDDB
- Senior Vice President Head of Worldwide Marketing & Consumer Experience :
- Eric Lempel
- Senior Vice President Global Marketing :
- Andrea Perez
- Senior Partner Marketing Manager :
- Isabelle Tomatis
- Director of Brand Marketing :
- Adam Grant
- Director of Brand Creative :
- Sugai Seigo
- Senior Global Brand Manager :
- Jayne Murphy
- Global Brand Manager :
- Dianne Segovia
- Brand Manager :
- Mattia Maccario
- Brand Manager :
- Melanie Kwan
- Joint Chief Executive Officer :
- Mat Goff
- Chief Creative Officer :
- Richard Brim
- Executive Creative Director :
- Ant Nelson
- Executive Creative Director :
- Mike Sutherland
- Creative Director :
- Richard Gayton
- Creative Director :
- Darren Beresford
- Production Lead :
- Panos Louca
- Agency Producer :
- Petrina Kilby
- Agency Producer :
- Arsalan Jamshid
- Agency Producer :
- Scarlett Rudd
- Chief Strategy Officer :
- Martin Beverley
- Planning Director :
- David Mortimer
- Managing Partner :
- Sarah Coleman
- Business Director :
- Adam Patel
- Business Director :
- Louis Lunts
- Account Director :
- Madeleine Burrell
- Account Manager :
- Dyfed Thomas
- Account Manager :
- Estella Mosca
- Project Director :
- Sam McGeorge
- Executive Content Director :
- Simon Adamson
- Head of Content :
- Jessica Taylor
- Content Creative Director :
- Camille Standen
- Social Manager :
- Osob Yusuf
- Social Executive :
- Reanne Whitaker
- Digital Display Lead :
- Matthew Walker
- Legal :
- Trine Odin
- Legal :
- Tom Campbell
- Legal :
- Candice Macleod
- Business Affairs :
- Dolores King
- Business Affairs :
- Layla Husted
- Design :
- King Henry Studio
- Head of Design :
- Paul Knowles
- Lead Designer :
- Scott Silvey
- Lead Designer :
- Dave Robinson
- Artworker :
- Dave Callow
- Artworker :
- Sam Harris
- Retouching :
- Charlie Townsend
- Retouching :
- Dan Jackson
- Studio Manager :
- Rob Wallis
- Studio Manager :
- Dan Sandalls
- Global Business Director :
- Sybille Chrissoveloni
- Account Director :
- Theo Tsangarides
- Account Manager :
- Xochitl Cruz
- Account Manager :
- Eleanor Kendrick-Jones
- Account Manager :
- Gurbir Dhaliwal
- Account Manager :
- Jemma Mendoza
- Account Manager :
- Dominique Berti
- Operations Manager :
- Jon Phillips
- Executive Producer :
- Ludovica Melica
- Senior Producer :
- Charlotte O'Reilly
- Producer :
- Mandy Amoah
- Producer :
- Kieran Johnson
- Producer :
- Marie Vivent
- Producer :
- Sam Hiorns
- Senior Editor :
- Jason Fox
- Editor :
- Tom James
- QC :
- Stuart Moore
- QC :
- Chloe Maudsley
- QC :
- James Pyne
- Media Agency :
- Mediacom
- Localization :
- Cain&Abel
- Production Company :
- MJZ
- Director :
- Henry Hobson
- EP :
- Lindsay Turnham
- Producer :
- Ewen Brown
- Production Manager :
- Rob Rogan
- Director of Photography :
- Joost Van Gelder
- Production Designer :
- Pablo Tregebov
- 1st AD :
- John Lowe
- Casting Director :
- Emma Callinan
- Service Production Company :
- ICON Films
- Executive Producer :
- Emil Rangelov
- Producer :
- Millen Nickolov
- Production Manager :
- Galabena Botova
- 1st AD :
- Antony Talev
- Steadicam :
- Nikolai Kerezov
- 1st AC :
- Kaloyan Nedelchev
- Gaffer :
- Pavel Mitov
- Key Grip :
- Tsvetan Kostov
- Drone :
- Ivan Ivanov
- Art Director :
- Arta Tozzi
- Props Master :
- Andrey Filchev
- Stylist :
- Djanina Baykoucheva
- Make up :
- Anna Andreeva
- Hair :
- Liubomir Petrov
- Stunt Coordinator :
- Krum Rangelov
- SFX Supervisor :
- Nikolay Fartunkov
- Edit Company :
- Work Editorial
- Producer :
- Charlie Dalton
- Editor :
- Bill Smedley
- Edit Assistant :
- Miles Watson
- Grade :
- Tom Poole
- Post Production :
- Untold Studios
- Executive Producer :
- Tom Igglesden
- Post Producer :
- Lauren Oldfield
- Post Producer :
- Ella Glazer
- VFX Studio :
- Untold Studios
- Creative Director :
- Alex Gabucci
- VFX Supervisor :
- Jon Wood
- VFX Lead :
- Matthew Kavanagh
- VFX Lead :
- Christian Baker
- Art Director :
- Ryan Rafferty Phelan
- Animation Lead :
- Geraint Wright
- Asset Supervisor :
- Ash Tilley
- Matte Painting :
- Cameron Johnson
- Lighting & Rendering :
- Jack Harris
- Rigging Lead :
- Lewis Pickston
- Online Supervisor :
- Richard Harris
- VFX Artist :
- Adam Chabane
- VFX Artist :
- Alex Doyle
- VFX Artist :
- Amy Reid
- VFX Artist :
- Anand Balasubramaniam
- VFX Artist :
- Andy Howell
- VFX Artist :
- Antoine Mariez
- VFX Artist :
- Carlo Carfora
- VFX Artist :
- Clara Mallevaile
- VFX Artist :
- Clara Parati
- VFX Artist :
- Clement Petellaz
- VFX Artist :
- Craig Healy
- VFX Artist :
- Cristina Serreli
- VFX Artist :
- Daniel Weiss
- VFX Artist :
- Davide Pascolo
- VFX Artist :
- Denis Reva
- VFX Artist :
- Emma Tyler
- VFX Artist :
- Eric So
- VFX Artist :
- Felicia Petersen
- VFX Artist :
- Felix Chan
- VFX Artist :
- Grace Davison
- VFX Artist :
- Greta Kossowska
- VFX Artist :
- Helen Johnson
- VFX Artist :
- Henry Affonso
- VFX Artist :
- Irina Alzuru
- VFX Artist :
- Ivona Ivanova
- VFX Artist :
- James Primhak
- VFX Artist :
- Jinhui Wang
- VFX Artist :
- Joe Kane
- VFX Artist :
- Kartik Gupta
- VFX Artist :
- Kerim Camdzic
- VFX Artist :
- Kornel Makarovicz
- VFX Artist :
- Kristin Kaas Lutsberg
- VFX Artist :
- Lara Pfenniadorff
- VFX Artist :
- Lewis Hodd
- VFX Artist :
- Lino Khay
- VFX Artist :
- Lucas Girault
- VFX Artist :
- Luke Warpus
- VFX Artist :
- Lynn Dekker
- VFX Artist :
- Manon Cauzid
- VFX Artist :
- Mary Doyle
- VFX Artist :
- Mathilde Dallamaggiore
- VFX Artist :
- Mauro Giacomazzo
- VFX Artist :
- Michael Diprose
- VFX Artist :
- Natacha Pianeti
- VFX Artist :
- Nicola Borsari
- VFX Artist :
- Pawan Randive
- VFX Artist :
- Rachel Bosc-Bierne
- VFX Artist :
- Ria Banerjee
- VFX Artist :
- Tiago Pereira
- VFX Artist :
- Tim Phillips
- VFX Artist :
- Tom Humphrey
- Audio Post Production :
- 750mph
- Sound Design and Mix :
- Sam Ashwell
- Creative Director Audio :
- Sam Ashwell
- Senior Audio Producer :
- Olivia Ray
- Music Supervision :
- Playstation Studios
- Song Writer :
- Angus MacRae
- Produced & Performed by :
- Angus MacRae
- Music Production & Label :
- Manners McDade
- Publisher :
- Manners McDade Music Publishing
Need a credit fix? Contact the Creativity Editors
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