Reporters deliver news live from Playstation games in Sony's latest spot

Blockbuster campaign by Adam&Eve/DDB comes as supply problems ease for the console

Published On
Feb 02, 2023

Editor's Pick

Sony's PlayStation games are so immersive that they now have their own news channel.

The latest PlayStation spot takes the form of a live news report, with journalists reporting from inside of some of the console's most popular games. It brings to life imagined scenes from games such as Spiderman, Resident Evil, Gran Turismo and God of War as reporters update us on the latest villain captures, battles, spaceship crashes and track records broken.  "Experts are linking all these events to an increase in activity on PS5," the narrator informs us.

The spot was created by agency Adam&Eve/DDB and director Henry Hobson of MJZ, which created created a forest full of snow, a futuristic swamp and a classic New York City block among other locations. The blockbuster production involved more than 50 VFX artists, 23 actors, 58 extras -- and three villains.

It is part of a wider campaign promoting the console which is now available again after "unprecedented demand" caused some shortages over the holiday season. This will include live activations that will be promoted on social channels across from the Americas to Europe, Asia and the Middle East. 

"The best games often make us feel as if we are being transported into amazing worlds filled with adventure, riveting action, and memorable moments," commented Sony'Interactive Entertainment's Isabelle Tomatis, VP of brand, hardware and peripherals, in a blog post. "With PS5 features like high-fidelity 4K visuals, haptic feedback, adaptive triggers, 3D audio and lightning-fast loading, developers are creating game worlds that feel more immersive than ever."

Credits

Date
Feb 02, 2023
Client :
Sony Playstation
Agency :
adam&eveDDB
Senior Vice President Head of Worldwide Marketing & Consumer Experience :
Eric Lempel
Senior Vice President Global Marketing :
Andrea Perez
Senior Partner Marketing Manager :
Isabelle Tomatis
Director of Brand Marketing :
Adam Grant
Director of Brand Creative :
Sugai Seigo
Senior Global Brand Manager :
Jayne Murphy
Global Brand Manager :
Dianne Segovia
Brand Manager :
Mattia Maccario
Brand Manager :
Melanie Kwan
Joint Chief Executive Officer :
Mat Goff
Chief Creative Officer :
Richard Brim
Executive Creative Director :
Ant Nelson
Executive Creative Director :
Mike Sutherland
Creative Director :
Richard Gayton
Creative Director :
Darren Beresford
Production Lead :
Panos Louca
Agency Producer :
Petrina Kilby
Agency Producer :
Arsalan Jamshid
Agency Producer :
Scarlett Rudd
Chief Strategy Officer :
Martin Beverley
Planning Director :
David Mortimer
Managing Partner :
Sarah Coleman
Business Director :
Adam Patel
Business Director :
Louis Lunts
Account Director :
Madeleine Burrell
Account Manager :
Dyfed Thomas
Account Manager :
Estella Mosca
Project Director :
Sam McGeorge
Executive Content Director :
Simon Adamson
Head of Content :
Jessica Taylor
Content Creative Director :
Camille Standen
Social Manager :
Osob Yusuf
Social Executive :
Reanne Whitaker
Digital Display Lead :
Matthew Walker
Legal :
Trine Odin
Legal :
Tom Campbell
Legal :
Candice Macleod
Business Affairs :
Dolores King
Business Affairs :
Layla Husted
Design :
King Henry Studio
Head of Design :
Paul Knowles
Lead Designer :
Scott Silvey
Lead Designer :
Dave Robinson
Artworker :
Dave Callow
Artworker :
Sam Harris
Retouching :
Charlie Townsend
Retouching :
Dan Jackson
Studio Manager :
Rob Wallis
Studio Manager :
Dan Sandalls
Cain&Abel
Global Business Director :
Sybille Chrissoveloni
Account Director :
Theo Tsangarides
Account Manager :
Xochitl Cruz
Account Manager :
Eleanor Kendrick-Jones
Account Manager :
Gurbir Dhaliwal
Account Manager :
Jemma Mendoza
Account Manager :
Dominique Berti
Operations Manager :
Jon Phillips
Executive Producer :
Ludovica Melica
Senior Producer :
Charlotte O'Reilly
Producer :
Mandy Amoah
Producer :
Kieran Johnson
Producer :
Marie Vivent
Producer :
Sam Hiorns
Senior Editor :
Jason Fox
Editor :
Tom James
QC :
Stuart Moore
QC :
Chloe Maudsley
QC :
James Pyne
Media Agency :
Mediacom
Localization :
Cain&Abel
Production Company :
MJZ
Director :
Henry Hobson
EP :
Lindsay Turnham
Producer :
Ewen Brown
Production Manager :
Rob Rogan
Director of Photography :
Joost Van Gelder
Production Designer :
Pablo Tregebov
1st AD :
John Lowe
Casting Director :
Emma Callinan
Service Production Company :
ICON Films
Executive Producer :
Emil Rangelov
Producer :
Millen Nickolov
Production Manager :
Galabena Botova
1st AD :
Antony Talev
Steadicam :
Nikolai Kerezov
1st AC :
Kaloyan Nedelchev
Gaffer :
Pavel Mitov
Key Grip :
Tsvetan Kostov
Drone :
Ivan Ivanov
Art Director :
Arta Tozzi
Props Master :
Andrey Filchev
Stylist :
Djanina Baykoucheva
Make up :
Anna Andreeva
Hair :
Liubomir Petrov
Stunt Coordinator :
Krum Rangelov
SFX Supervisor :
Nikolay Fartunkov
Edit Company :
Work Editorial
Producer :
Charlie Dalton
Editor :
Bill Smedley
Edit Assistant :
Miles Watson
Grade :
Tom Poole
Post Production :
Untold Studios
Executive Producer :
Tom Igglesden
Post Producer :
Lauren Oldfield
Post Producer :
Ella Glazer
VFX Studio :
Untold Studios
Creative Director :
Alex Gabucci
VFX Supervisor :
Jon Wood
VFX Lead :
Matthew Kavanagh
VFX Lead :
Christian Baker
Art Director :
Ryan Rafferty Phelan
Animation Lead :
Geraint Wright
Asset Supervisor :
Ash Tilley
Matte Painting :
Cameron Johnson
Lighting & Rendering :
Jack Harris
Rigging Lead :
Lewis Pickston
Online Supervisor :
Richard Harris
VFX Artist :
Adam Chabane
VFX Artist :
Alex Doyle
VFX Artist :
Amy Reid
VFX Artist :
Anand Balasubramaniam
VFX Artist :
Andy Howell
VFX Artist :
Antoine Mariez
VFX Artist :
Carlo Carfora
VFX Artist :
Clara Mallevaile
VFX Artist :
Clara Parati
VFX Artist :
Clement Petellaz
VFX Artist :
Craig Healy
VFX Artist :
Cristina Serreli
VFX Artist :
Daniel Weiss
VFX Artist :
Davide Pascolo
VFX Artist :
Denis Reva
VFX Artist :
Emma Tyler
VFX Artist :
Eric So
VFX Artist :
Felicia Petersen
VFX Artist :
Felix Chan
VFX Artist :
Grace Davison
VFX Artist :
Greta Kossowska
VFX Artist :
Helen Johnson
VFX Artist :
Henry Affonso
VFX Artist :
Irina Alzuru
VFX Artist :
Ivona Ivanova
VFX Artist :
James Primhak
VFX Artist :
Jinhui Wang
VFX Artist :
Joe Kane
VFX Artist :
Kartik Gupta
VFX Artist :
Kerim Camdzic
VFX Artist :
Kornel Makarovicz
VFX Artist :
Kristin Kaas Lutsberg
VFX Artist :
Lara Pfenniadorff
VFX Artist :
Lewis Hodd
VFX Artist :
Lino Khay
VFX Artist :
Lucas Girault
VFX Artist :
Luke Warpus
VFX Artist :
Lynn Dekker
VFX Artist :
Manon Cauzid
VFX Artist :
Mary Doyle
VFX Artist :
Mathilde Dallamaggiore
VFX Artist :
Mauro Giacomazzo
VFX Artist :
Michael Diprose
VFX Artist :
Natacha Pianeti
VFX Artist :
Nicola Borsari
VFX Artist :
Pawan Randive
VFX Artist :
Rachel Bosc-Bierne
VFX Artist :
Ria Banerjee
VFX Artist :
Tiago Pereira
VFX Artist :
Tim Phillips
VFX Artist :
Tom Humphrey
Audio Post Production :
750mph
Sound Design and Mix :
Sam Ashwell
Creative Director Audio :
Sam Ashwell
Senior Audio Producer :
Olivia Ray
Music Supervision :
Playstation Studios
Song Writer :
Angus MacRae
Produced & Performed by :
Angus MacRae
Music Production & Label :
Manners McDade
Publisher :
Manners McDade Music Publishing

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