Reporters Without Borders resurrects the fonts of banned newspapers to highlight press freedom

Campaign included protest billboards during President Erdogan's visit to Berlin

Published On
Feb 26, 2019

Editor's Pick

Reporters Without Borders Germany highlighted press freedom recently by resurrecting the house fonts of nine newspapers banned by governments in Turkey, Azerbaijan, Vietnam, Cambodia, Tanzania, Hungary and Russia.

The "Fonts for Freedom" campaign, by Serviceplan Hamburg, supplied the fonts to major German newspapers like Süddeutsche, Die Welt, TAZ and Augsburger Allgemeine, to use on their title page and inside pages alongside matching topics. The activity ran from September to December last year, and also comprised billboards, posters and banners, and an outdoor campaign used to protest against Turkish president Erdogan when he visited Germany in September 2018. Erdogan was confronted with billboards promoting press freedom as he left Berlin airport, set in exactly the fonts of the newspapers he had recently banned.

The campaign is ongoing: supporters can visit the website to download and use the fonts in their own social media or outdoor activities. 


Feb 26, 2019
Client :
Reporters Without Borders Germany
Agency :
Communications Officer :
Daniel Schmidthaeussler
Global Chief Creative Officer, Serviceplan :
Alexander Schill
Managing Director :
Leif Johannsen
Managing Director :
Patrick Matthiensen
Creative Director Art :
Soen Becker
Creative Director Copy :
Eduard Hoerner
Art Director :
Sarah Gstrein
Art Director :
Mojca Zavolovsek
Copywriter :
Henrik Claus
Account Manager :
Lennard Bahr
Digital Agency :
Plan.Net Campaign
Managing Director :
Marcus Maczey
Art Director :
Tammy Jajes
Account Manager :
Marlene Ulmer
Media Agency :
Senior Consultant & Planner :
Jonas Binder
Production :
Instant Waves
Production :
NHB Next
Production :
Production :
Producer :
Katrin Habermann
Sound Design/ Music :
Supreme Music
Type Design :
Type Designer :
Anja Meiners
Type Designer :
Ralph du Carrois
PR Agency :
PR Agency :
Claudia Rienhoff
PR Agency :
Sofia Hiestermann
PR Agency :
Lena Marg

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