Reporters Without Borders resurrects the fonts of banned newspapers to highlight press freedom
Campaign included protest billboards during President Erdogan's visit to Berlin
Editor's Pick
Reporters Without Borders Germany highlighted press freedom recently by resurrecting the house fonts of nine newspapers banned by governments in Turkey, Azerbaijan, Vietnam, Cambodia, Tanzania, Hungary and Russia.
The "Fonts for Freedom" campaign, by Serviceplan Hamburg, supplied the fonts to major German newspapers like Süddeutsche, Die Welt, TAZ and Augsburger Allgemeine, to use on their title page and inside pages alongside matching topics. The activity ran from September to December last year, and also comprised billboards, posters and banners, and an outdoor campaign used to protest against Turkish president Erdogan when he visited Germany in September 2018. Erdogan was confronted with billboards promoting press freedom as he left Berlin airport, set in exactly the fonts of the newspapers he had recently banned.
The campaign is ongoing: supporters can visit the website to download and use the fonts in their own social media or outdoor activities.
Credits
- Date
- Feb 26, 2019
- Client :
- Reporters Without Borders Germany
- Agency :
- Serviceplan-Hamburg
- Communications Officer :
- Daniel Schmidthaeussler
- Global Chief Creative Officer, Serviceplan :
- Alexander Schill
- Managing Director :
- Leif Johannsen
- Managing Director :
- Patrick Matthiensen
- Creative Director Art :
- Soen Becker
- Creative Director Copy :
- Eduard Hoerner
- Art Director :
- Sarah Gstrein
- Art Director :
- Mojca Zavolovsek
- Copywriter :
- Henrik Claus
- Account Manager :
- Lennard Bahr
- Digital Agency :
- Plan.Net Campaign
- Managing Director :
- Marcus Maczey
- Art Director :
- Tammy Jajes
- Account Manager :
- Marlene Ulmer
- Media Agency :
- Mediaplus
- Senior Consultant & Planner :
- Jonas Binder
- Production :
- Instant Waves
- Production :
- NHB Next
- Production :
- Sehsucht
- Production :
- Neverest
- Producer :
- Katrin Habermann
- Sound Design/ Music :
- Supreme Music
- Type Design :
- bBox
- Type Designer :
- Anja Meiners
- Type Designer :
- Ralph du Carrois
- PR Agency :
- Achtung!
- PR Agency :
- Claudia Rienhoff
- PR Agency :
- Sofia Hiestermann
- PR Agency :
- Lena Marg
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