Reporters Without Borders built an 'Uncensored Library' in Minecraft

The repository for blocked stories highlights World Day Against Cyber Censorship

Published On
Mar 12, 2020

Editor's Pick

Reporters Without Borders has turned to Minecraft in its fight against cyber censorship, in a campaign for World Day Against Cyber Censorship (Mar. 12). 

A campaign for the German arm of the press freedom NGO, conceived by DDB Berlin with digital creative via MediaMonks, features an "uncensored library" within the building block game, as as repository for articles censored in the country of their origin. For example, content comes from reporters and bloggers in the likes of Mexico, Egypt, Saudi Arabia, Vietnam and Russia. In addition to banned articles, visitors can find a report on the current press freedom situation of 180 countries in the world. The idea is that because Minecraft can be accessed anywhere in the world, users everywhere can find the content within the library. 

The Uncensored Library was built in cooperation with BlockWorks, a design studio experienced in working with Minecraft. The library was built over three months and is made from over 12.5 million blocks. It took 24 builders from 16 different countries over 250 hours to design and create the library, which spans a one-kilometer-squared garden and has a dome nearly 300 meters wide.

“In many countries around the world, there is no open access to information. Websites are blocked, independent newspapers are banned and the press is controlled by the state," said Christian Mihr, managing director at Reporters Without Borders Germany. "Young people grow up without being able to form their own opinions. By using Minecraft, the world’s most popular computer game, as a medium, we give them access to independent information."

The campaign is just the latest effort from Reporters Without Borders, DDB Berlin and MediaMonks to bring censored works to the masses. Previously, they created the "Uncensored Playlist" effort that used streaming music to deliver the stories of censored journalists to their communities. 

Credits

Date
Mar 12, 2020
Client:
Reporters Without Borders
Agency:
DDB-Berlin
Managing Director:
Christian Mihr
Media and Public Relations Officer:
Kristin Bässe
Chief Creative Officer:
Dennis May
Managing Director:
Jan Harbeck
Managing Director:
David Mously
Creative Director:
Patrik Lenhart
Senior Art Director:
Marco Lemcke
Senior Copywriter:
Tobias Natterer
Art Director:
Sandro Heierli
Junior Art Director:
Sirena Grace Martinelli
Founder and Managing Director:
James Delaney
Senior Producer:
Robert-Jan Blonk
Senior Project Manager:
Javier Sancho Rodriguez
Senior Creative:
Jamie Moodley
UX Designer:
Jeroen Hol
Front End Developer Lead:
Rene Drieënhuizen
Technical 3D Developer:
Johan Holwerd
R&D Developer:
Reinder Nijhoff
Managing Partner:
Jessica Hartley

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