This retailer is launching a 'wearable NFTee' with designer Gab Bois

Brands are currently obsessed with NFTs, the latest example being Nike's acquisition of RTFKT with a view to creating virtual goods as NFTs to be worn in the metaverse. But Dutch e-commerce platform Winkelstraat.nl is doing something slightly different. It's creating real world t-shirts that can be scanned in order to obtain a digital version of the NFT, designed by Canadian artist Gab Bois (@GabBois). The campaign launched today by starting an auction of a unique artwork by Bois (who's designed for the likes of Balenciaga) on the world’s largest NFT platform, OpenSea. Simultaneously, Winkelstraat.nl will release a one-time drop of 1000 limited edition t-shirts called "NFTees." Those who secure an "NFTee" will be to scan it to access an augmented reality filter of the artwork, which features food and vegetables in a human body shape. The campaign is by Amsterdam-based We are Pi. Although it's not exactly the first wearable NFT (Coke included a jacket in its NFT launch), it's an interesting move by a retail platform that's creating its own investment opportunity. "This item in principle will be worth more every day that goes by than the day it was bought," said We Are Pi Founder and CEO Alex Bennet-Grant. "For the retailer's young consumers who like to invest in one or two good pieces, they are buying an item that will significantly increase in value, It's not just a frivolous spend, it's actually an investment in your wardrobe. And Gab Bois is just such a hot artist right now and she also loves the idea of augmenting her work in NFTs. This t-shirt has artistic value."

This retailer is launching a 'wearable NFTee' with designer Gab Bois

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