Financial services app Revolut shows ordinary people crashing their way into the previously inaccessible world of money, in a new U.K. campaign.
The brand, which has five million U.K. customers and 20 million globally, tapped Wieden+Kennedy London and MJZ director Craig Gillespie ("I Tonya," "Pam and Tommy") for the blockbuster spot, which starts off with a woman on a toilet busting through a wall into a room of traders while trading stocks on her smartphone.
It goes on to depict other scenarios: a backpacker blasts into different countries to pay for food and drink on the go, including at a French bakery, on an Indian train carriage and at a Kowloon market; a young woman at home requests money from her friend who’s training on an exercise bike; and a teenage boy slams into a Prague barbershop and pays contactlessly with his Revolut card for those under 18.
The wider campaign will include billboards, buses and subway posters displayed across Birmingham, Bristol, Edinburgh and London. The out-of-home work depicts a diverse range of characters gaining financial empowerment; for example, one includes an image of a young woman alongside text saying, “This is a money guy." Those were shot by photographer Aidan Zamiri, who has worked with the likes of FKA Twigs.
Accordng to Quentin Luce, Revolut global head of integrated media, the campaign "speaks to the money underdog."
"The most rewarding opportunities in money have not been available to most of us," he said in a statement. "They’ve been too expensive, too complicated or too difficult for us all to access. Revolut changes all of that. Revolut is one simple app that unlocks a world of money that most people never thought possible, and gives people the confidence to make the most of it.