People crash their way into the world of money in Revolut's blockbuster ad

Craig Gillespie directs U.K. campaign for the financial services app

Published On
Aug 26, 2022

Editor's Pick

Financial services app Revolut shows ordinary people crashing their way into the previously inaccessible world of money, in a new U.K. campaign.

The brand, which has five million U.K. customers and 20 million globally, tapped Wieden+Kennedy London and MJZ director Craig Gillespie ("I Tonya," "Pam and Tommy") for the blockbuster spot, which starts off with a woman on a toilet busting through a wall into a room of traders while trading stocks on her smartphone.

It goes on to depict other scenarios: a backpacker blasts into different countries to pay for food and drink on the go, including at a French bakery, on an Indian train carriage and at a Kowloon market; a young woman at home requests money from her friend who’s training on an exercise bike; and a teenage boy slams into a Prague barbershop and pays contactlessly with his Revolut card for those under 18.

The wider campaign will include billboards, buses and subway posters displayed across Birmingham, Bristol, Edinburgh and London. The out-of-home work depicts a diverse range of characters gaining financial empowerment; for example, one includes an image of a young woman alongside text saying, “This is a money guy." Those were shot by photographer Aidan Zamiri, who has worked with the likes of FKA Twigs.

Revolut: This Is Your Guy billboard

Accordng to Quentin Luce, Revolut global head of integrated media, the campaign "speaks to the money underdog."

"The most rewarding opportunities in money have not been available to most of us," he said in a statement. "They’ve been too expensive, too complicated or too difficult for us all to access. Revolut changes all of that. Revolut is one simple app that unlocks a world of money that most people never thought possible, and gives people the confidence to make the most of it.



Aug 26, 2022
Client :
Agency :
Wieden & Kennedy-London
Director :
Craig Gillespie
Creative Director :
Tom Bender
Creative :
Ankita Tobit
Creative :
Joseph Paul
Executive Creative Director :
Susan Hoffman
Group Account Director :
Katherine Thomson
Account Director :
Abi Devine
Account Manager :
Louis Haines
Chief Strategy Officer :
Dan Hill
Planning Director :
Huw Devine
Planning Director :
Martin Bassot
TV Producer :
Iona Patterson
TV Production Assistant :
Lea Georgiev
Motion Graphics :
Jon Harris
Account Manager :
Emily Gower
Creative :
Will Wells
Creative :
Sammy Watts Stanfield
Design Director :
Phil Rosieur
Designer :
Aleksi Tammi
Designer :
Chani Wisdom
Designer :
Simon Hayes
Artworker :
Simon Bishop
Creative Producer :
Kat Brazil
Creative Producer :
Rashel Tashchian
Project Director :
Mark D'Abreo
Supply Manager :
Matthew Harding
Business Affairs :
Helena Thomas
Production Company :
Executive Producer/Managing Director :
Lindsay Turnham
Production Company Producer :
Stephen Johnson
Production Manager :
Marian Mikhail
Director of Photography :
Nicholas Karakatsanis
Director of Photography :
Stuart Graham
Production Designer :
Jamie Vickers
Editorial Company :
Editor :
Shane Reid
Edit Assistant :
Cole Grom
Edit Producer :
David Won
Visual Effects Company :
Time Based Arts
Visual Effects Head of Production :
Tom Johnson
Visual Effects Producer :
Sean Ewins
Visual Effects Producer :
Chris Aliano
Visual Effects Supervisor :
Sheldon Gardner
Colorist :
Lewis Crossfield
Sound Company :
King Lear
Sound Designer :
Jack Sedgwick
Music Company :
Mr Pape
Music Supervisor & Producer :
Paul Brown
Production Company :
Object & Animal
Photographer :
Aidan Zamiri
Photographer Agent :
Tom Burns
Production Company Producer :
Gloria Bowman
Production Manager :
Joss George-Gilbert
Wardrobe Stylist :
Ella Lucia
Wardrobe Assistant :
ZamZam Warsame
Prop Stylist :
Louis Simonon
Hair & Makeup :
Ryuta Saiga
Casting Director :
Hannah Ashby Ward
Retoucher :
Stanley's Post

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