As Ad Age reported earlier this week, Ellen DeGeneres is the star of Beats Music's first ever Super Bowl commercial. (Smart tactic, getting a talk show host to star -- and tease -- your spot.)
Created by R/GA, the commercial promotes Beats Music's streaming service that personalizes music. That's advertised with a Goldilocks-themed film, where Ms. DeGeneres tries to find the music that's just right for her. The bears appear at the end -- lending more credence to our thesis that those animals are the new monkeys of the Super Bowl.