Ellen is Goldilocks in Beats Music's Super Bowl Commercial
R/GA's Spot Promotes Company's Music Streaming Service
Jan 30, 2014
As Ad Age reported earlier this week, Ellen DeGeneres is the star of Beats Music's first ever Super Bowl commercial. (Smart tactic, getting a talk show host to star -- and tease -- your spot.)
Created by R/GA, the commercial promotes Beats Music's streaming service that personalizes music. That's advertised with a Goldilocks-themed film, where Ms. DeGeneres tries to find the music that's just right for her. The bears appear at the end -- lending more credence to our thesis that those animals are the new monkeys of the Super Bowl.