Ellen is Goldilocks in Beats Music's Super Bowl Commercial
R/GA's Spot Promotes Company's Music Streaming Service
Published On
Jan 30, 2014
Editor's Pick
As Ad Age reported earlier this week, Ellen DeGeneres is the star of Beats Music's first ever Super Bowl commercial. (Smart tactic, getting a talk show host to star -- and tease -- your spot.)
Created by R/GA, the commercial promotes Beats Music's streaming service that personalizes music. That's advertised with a Goldilocks-themed film, where Ms. DeGeneres tries to find the music that's just right for her. The bears appear at the end -- lending more credence to our thesis that those animals are the new monkeys of the Super Bowl.
Credits
- Date
- Jan 30, 2014
- Brand :
- Beats
- Client :
- Beats
- Agency :
- R/GA
- Creative Director :
- Jay Zasa
- Creative Director :
- James Temple
- Art Director :
- Lucio Rufo
- Producer :
- Shannon Worley
- Producer :
- Monique D. Veillette
- Executive Producer/HOP :
- David Kalvert
- Production Company :
- Imperial Woodpecker
- Director :
- Stacy Wall
- Producer :
- Laurie Boccaccio
- Director, Photography :
- Chris Blauvelt
- Editorial :
- The Whitehouse Post
- Editor :
- Lisa Gunning
- Assistant Editor :
- Brandon Porter
- Producer :
- Lynne Mannino
- Executive Producer :
- Joni Williamson
- Colour :
- Mill LA/ Mill NY
- Executive Producer :
- Sue Troyan
- Producer :
- Adam Reeb
- Coordinator :
- Antonio Hardy
- Shoot Supervisor :
- Chris Knight
- Shoot Supervisor :
- John Leonti
- 2D Lead Artist :
- Chris Knight
- 3D Lead Artist :
- David Lawson
- 2D Artist :
- Dag Ivarsoy
- 2D Artist :
- Don Kim
- 2D Artist :
- Edward Black
- 2D Artist :
- Margolit Steiner
- 2D Artist :
- Matt Trivan
- 2D Artist :
- Patrick Heinen
- 2D Artist :
- Robert Murdock
- 2D Artist :
- Andy Dill
- 3D Artist :
- Miguel Guerrero
- 3D Artist :
- Adam Gillespie
- 3D Artist :
- Blake Sullivan
- 3D Artist :
- Mike Di Nocco
- 3D Artist :
- Alaina Hower
- 3D Artist :
- Sharlene Lin
- 3D Artist :
- Martin Rivera
- 3D Artist :
- Kiel Figgins
- 3D Artist :
- Michael Lori
- 3D Artist :
- David Hempstead
- 3D Artist :
- Margaux Huneau
- 3D Artist :
- Josh Elmore
- 3D Artist :
- James Studdart
- 3D Artist :
- Tim Wernette
- Matte Painting :
- Andy Wheater
- Color Executive Producer :
- LaRue Anderson(LA)
- Color Producer :
- Heath Raymond (NY)
- Color Producer :
- Natalie Westerfield (LA)
- Colorist :
- Fergus McCall (NY)
- Color Artist :
- Markus Ober (LA)
- Color Artist :
- Nick Sanders(LA)
- Audio Producer :
- Beacon Street Studios
- Mixer :
- Mike Franklin
- Producer Assistant :
- Dewey Thomas
- Producer :
- Caitlin Rocklen
Need a credit fix? Contact the Creativity Editors
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