The Rizzler and toy maker MGA throw down an instant classic diss track ripping gift cards

“I don’t want a gift card, no, no way.” Toy maker MGA Entertainment’s new music video, starring 8-year-old influencer the Rizzler, will have you humming that line all day. And you’ll probably be more inclinced to buy actual toys for your kids, grandkids, nieces and nephews this holiday, and bypass the super-generic gift cards entirely. Produced with Pulse Films, the two-minute “Diss-Mas” spot arrives courtesy of Virtue Worldwide. With lyrics that are catchy throughout (“Do you have Grossmos? That’s what I want the most most”), the video caught fire quickly on Instagram and TikTok, drafting off the Rizzler’s own meteoric rise to fame. It’s also visually rich, chock full of product and dripping with attitude from all the kid talent in it. Also read: The best holiday ads of 2024 The YouTube version is shoppable, too, integrating directly with YouTube’s Shopping Program, allowing viewers to purchase toys in real time. With gift cards outpacing toys in sales, according to the National Retail Federation, it’s also a timely message of the joy and excitement that actual toys can deliver. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

The Rizzler and toy maker MGA throw down an instant classic diss track ripping gift cards

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