To promote a recent Land Cruiser redesign, Toyota commissioned National Geographic
photographer Randy Olson to document adventure trips to the Northern Territory in Australia and the Yukon Territory in Canada. Olsons photography was published as a coffee table book featuring his best photos from the trips 20,000 and as a brochure
designed to like an adventure magazine. Fifteen hours of video footage was cut into "Test Drive,"
a 30-minute TV show on cable network Speed. Take a closer look at Olsons photos on the campaign Web site
Partnering with National Geographic
, Toyota also supported an Olson lecture series and photo exhibition in six top Land Cruiser markets.