'Game of Thrones' star Gwendolyn Christie breaks all the rules for driving a Rolls-Royce

The well-timed campaign comes as her independent Emmy entry lands a nomination

Published On
Jul 18, 2019

Editor's Pick

In a bid to reach a younger, less stuffy audience, luxury carmaker Rolls-Royce enlisted English actor Gwendoline Christie, best known as Brienne of Tarth, the first female knight in HBO’s “Game of Thrones.”

With its extraordinary price tags, Rolls-Royce became known as a sign on conspicuous consumption, only affordable by the fabulously wealthy (and often fabulously snooty). A new spot from photographer and filmmaker Rankin has Christie breaking the unwritten rules of driving a Rolls. She gets a Phantom covered in dirt, takes it to the beach with a surfboard strapped to the roof and drives it straight through a barrier (after wisely retracting the hood ornament).

Christie has made a career of playing unconventional characters, turning her 6’3” frame into an asset instead of the detriment she had once feared it would be. In keeping with that attitude, she recently entered her own name for an Emmy award, after HBO declined to include her in their official entries. Just this week, it paid off with a nomination for Best Supporting Actress.

 

Credits

Date
Jul 19, 2019
Agency:
Rankin
Featuring:
Gwendoline Christie
Executive Creative Director:
Rankin
Creative Director:
Vicky Lawton
Creative:
Julia Salotti
Creative:
Jess Ardizzone
Strategy & Insights:
Laura Cooper
Executive Producer:
Nicola Kenney
Senior Producer:
Claire Luka
Production:
The Graft
Photographer:
Rankin
Stylist:
Anna Hughes-Chamberlain
Director of Photography:
Tony C. Miller
Colorist:
Simona Cristea
Post Production:
No8 LDN

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