A Man, His Truck and a Bovine Love Story, in Chevy's Super Bowl Commercial
Leo Burnett Detroit Features a Bull Who is an 'Eligible Bachelor'
Jan 28, 2014
Chevy hopes the legions of football fans who have been watching the playoffs will be amused by a new take on the "Man and his truck" commercials with its fun Super Bowl spot. Created via Leo Burnett Detroit, the spot is a twist on those earnest, all-American commercials about Silverado owners. This time, it features a cattle rancher, his truck and a stud-bull, who is being taken to be bred with one (or more?) lovely lady-cows. "You Sexy Thing" provides the backing music. Read more about the spot on AdAge.com.