A Man, His Truck and a Bovine Love Story, in Chevy's Super Bowl Commercial

Leo Burnett Detroit Features a Bull Who is an 'Eligible Bachelor'

Published On
Jan 28, 2014

Editor's Pick

Chevy hopes the legions of football fans who have been watching the playoffs will be amused by a new take on the "Man and his truck" commercials with its fun Super Bowl spot. Created via Leo Burnett Detroit, the spot is a twist on those earnest, all-American commercials about Silverado owners. This time, it features a cattle rancher, his truck and a stud-bull, who is being taken to be bred with one (or more?) lovely lady-cows. "You Sexy Thing" provides the backing music. Read more about the spot on AdAge.com.


Jan 28, 2014
Brand :
Chevy Silverado
Client :
Chevy Silverado
Agency :
Leo Burnett-Detroit
Chief Creative Officer :
Steve Chavez
Executive Creative Director :
Steve Silver
Senior Art Director :
Stephen Kerry
Associate Creative Director, Copywriter :
Ron Saltmarsh
Associate Creative Director, Copywriter :
Matt Perry
Executive Producer :
Brian Dooley
Production Company :
Director :
Speck and Gordon
Visual Effects/SPX :
MPC, Los Angeles
Editorial :
Editor :
Haines Hall
Sound Mixing :
Eleven Sound
Engineer :
Jeff Payne
Music Company :
Original Music
Sound Design :
Licensed Music :
Hot Chocolate You Sexy Thing
Director, Photography :
Lasse Frank

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