A Man, His Truck and a Bovine Love Story, in Chevy's Super Bowl Commercial
Leo Burnett Detroit Features a Bull Who is an 'Eligible Bachelor'
Published On
Jan 28, 2014
Editor's Pick
Chevy hopes the legions of football fans who have been watching the playoffs will be amused by a new take on the "Man and his truck" commercials with its fun Super Bowl spot. Created via Leo Burnett Detroit, the spot is a twist on those earnest, all-American commercials about Silverado owners. This time, it features a cattle rancher, his truck and a stud-bull, who is being taken to be bred with one (or more?) lovely lady-cows. "You Sexy Thing" provides the backing music. Read more about the spot on AdAge.com.
Credits
- Date
- Jan 28, 2014
- Brand :
- Chevy Silverado
- Client :
- Chevy Silverado
- Agency :
- Leo Burnett-Detroit
- Chief Creative Officer :
- Steve Chavez
- Executive Creative Director :
- Steve Silver
- Senior Art Director :
- Stephen Kerry
- Associate Creative Director, Copywriter :
- Ron Saltmarsh
- Associate Creative Director, Copywriter :
- Matt Perry
- Executive Producer :
- Brian Dooley
- Production Company :
- Furlined
- Director :
- Speck and Gordon
- Visual Effects/SPX :
- MPC, Los Angeles
- Editorial :
- SpotWelders
- Editor :
- Haines Hall
- Sound Mixing :
- Eleven Sound
- Engineer :
- Jeff Payne
- Music Company :
- Original Music
- Sound Design :
- Elias
- Licensed Music :
- Hot Chocolate You Sexy Thing
- Director, Photography :
- Lasse Frank
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