Don't worry, you can still get a Harry at Ikea

Retailer's Royal Wedding social posts are simple but witty

Published On
May 21, 2018

Editor's Pick

The Royal Wedding proved fertile ground for advertisers this weekend -- and yet another opportunity for Ikea to show that when it comes to simple-but-witty social posts around topical events, it's one of the best.

ACNE and the Ikea Creative Hub (following up recent posts for Star Wars Day) posted the first image pre-wedding--possibly for all those women who turned up to Windsor carrying signs saying "I wanna marry Harry." It posted a simple photo of its $49 "Harry" dining chair alongside the caption, "Don't worry, Harry is still available."

Post-wedding it followed it up with a suggestion for what to do with all that leftover wedding cake for 600 guests -- its $5.00 Pruta plastic storage box. (Given that the Queen is supposedly a tupperware fan, we're not at all sure the royal couple won't take them up on this.)

Credits

Date
May 21, 2018
Brand:
Ikea
Agency:
Acne/Ikea Creative Hub
Executive Creative Director:
Johan Bello
Creative Director:
Morten Kjaer
Senior Art Director:
Tiago Pinho
Art Director:
Isaac Bonnier
Copywriter:
Joel Lindblad
Photographer:
Anders Kylberg
Account Director:
Lovisa Friman Bendz
Assignor:
Jovana Basrak Keric
Strategic Planner:
Kim Saxberg
Assignment Leader:
Louice Alvarsson

Need a credit fix? Contact the Creativity Editors

Industry
Project Type