Nike Korea Just Dropped a Totally Mesmerizing Rap Video

Collaboration with Korean-American Rapper Jay Park Celebrates Rule-Breakers

Published On
Jan 31, 2018

Editor's Pick

A scene in Nike Korea's new spot shows a freeway buried in snow, with a snowboarder racing between abandoned, ice-covered cars. It's one in a series of arresting urban images in an energetic spot celebrating rule-breakers. Everything is tied together with a catchy track by Jay Park, Korean-American rapper and hip-hop artist.

The song and music video are a collaboration between Nike and Park; it's called "Run It," and it's part of a campaign called "Impossible to Ignore," which honors people who ignored conventions to cut their own path. The ad, from Wieden & Kennedy Tokyo and directed by We Are From LA, is just in time for the 2018 Winter Olympics taking place in PyeongChang, South Korea. Set in a gritty, wintry Seoul, it's got a big cast ranging from elite athletes to ordinary people. (Kudos to the kid doing a random joyful dance performance at the convenience store).

The music video includes appearances by SukHee Shim, an Olympic gold medalist in short track speed skating; HyunMi Choi, a world champion female boxer who is a North Korean refugee; HyunMin Han, a half-Korean, half-Nigerian model; and a choreographer who goes by two names, J Black and J Pink, a feminine alter ego.

People can take their own videos showing self-expression through sport and send them to Nike via South Korea's Kakao messaging app; Wieden Tokyo and Stink Studios will wrap them into a fan-made lyric video version of Park's tune, which has backup vocals by Jessi and Woo Wonjae.

Credits

Date
Jan 31, 2018
Agency :
Wieden & Kennedy-Tokyo
Brand :
Nike (Korea)
Client :
Nike (Korea)
Global Chief Creative Officer :
Susan Hoffman
Creative Director :
Azsa West
Copywriter :
Jason Scott
Art Director :
Jordi Luna
Agency Producer :
Ross Plummer
Account Team :
Marisa Weber
Account Team :
Casey Yoneyama
Account Team :
Liwon Kim
Strategic and Comms Planning :
Mattijs Devroedt
Strategic and Comms Planning :
Justin Lam
Business Affairs Director :
Amber Lavender
Production Company :
Iconoclast
Director :
WE ARE FROM LA
Managing Director :
Charles-Marie Anthonioz
Executive Producer :
Valerie Romer
Producer :
Juliet Naylor
Director, Photography :
Arnaud Potier
Photographer :
Lucas Garrido
Editorial Company :
Whitehouse Post
Editor :
Charlie Harvey
Producer :
Annie Maldonado
Producer :
Antonia Porter
Assistant Editor :
Andre Rodrigues
Post Production Company :
The Mill
Executive Producer :
Anastasia Von Rahl
Visual Effects Supervisor :
James Allen
Producer :
Alex Blader
Producer :
Simon Bath
Production Coordinator :
Chaz Pizani
Song Title :
RUN IT
Music Label :
AOMG
Artist :
Jay Park
Artist :
Jessi
Artist :
Woo WonJae
Composer :
Gray
Producer :
Gray
Sound Company :
750 MPH
Sound Designer :
Sam Ashwell
Mix Company :
750 MPH
Mixer :
Sam Ashwell
Producer :
Mary-Ann DCruz
Visual Effects :
The Mill
Executive Producer :
Anastasia Von Rahl
Producer :
Alex Bader
Production Coordinator :
Chaz Pizani
Shoot Supervisor :
James Allen
Visual Effects Creative Director :
The Mill
Animation Director :
Tim Devlin
Animation Director :
Bowe King
2D Lead Artist :
James Allen
2D Lead Artist :
Martin Karlsson
3D Lead Artist :
Michael Comly
Color :
The Mill
Colorist :
Oisin ODriscoll
Executive Producer :
Cath Pryor
Color Producer :
Dan Kreeger

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Project Type