Nike Korea Just Dropped a Totally Mesmerizing Rap Video
Collaboration with Korean-American Rapper Jay Park Celebrates Rule-Breakers
Editor's Pick
A scene in Nike Korea's new spot shows a freeway buried in snow, with a snowboarder racing between abandoned, ice-covered cars. It's one in a series of arresting urban images in an energetic spot celebrating rule-breakers. Everything is tied together with a catchy track by Jay Park, Korean-American rapper and hip-hop artist.
The song and music video are a collaboration between Nike and Park; it's called "Run It," and it's part of a campaign called "Impossible to Ignore," which honors people who ignored conventions to cut their own path. The ad, from Wieden & Kennedy Tokyo and directed by We Are From LA, is just in time for the 2018 Winter Olympics taking place in PyeongChang, South Korea. Set in a gritty, wintry Seoul, it's got a big cast ranging from elite athletes to ordinary people. (Kudos to the kid doing a random joyful dance performance at the convenience store).
The music video includes appearances by SukHee Shim, an Olympic gold medalist in short track speed skating; HyunMi Choi, a world champion female boxer who is a North Korean refugee; HyunMin Han, a half-Korean, half-Nigerian model; and a choreographer who goes by two names, J Black and J Pink, a feminine alter ego.
People can take their own videos showing self-expression through sport and send them to Nike via South Korea's Kakao messaging app; Wieden Tokyo and Stink Studios will wrap them into a fan-made lyric video version of Park's tune, which has backup vocals by Jessi and Woo Wonjae.
Credits
- Date
- Jan 31, 2018
- Agency :
- Wieden & Kennedy-Tokyo
- Brand :
- Nike (Korea)
- Client :
- Nike (Korea)
- Global Chief Creative Officer :
- Susan Hoffman
- Creative Director :
- Azsa West
- Copywriter :
- Jason Scott
- Art Director :
- Jordi Luna
- Agency Producer :
- Ross Plummer
- Account Team :
- Marisa Weber
- Account Team :
- Casey Yoneyama
- Account Team :
- Liwon Kim
- Strategic and Comms Planning :
- Mattijs Devroedt
- Strategic and Comms Planning :
- Justin Lam
- Business Affairs Director :
- Amber Lavender
- Production Company :
- Iconoclast
- Director :
- WE ARE FROM LA
- Managing Director :
- Charles-Marie Anthonioz
- Executive Producer :
- Valerie Romer
- Producer :
- Juliet Naylor
- Director, Photography :
- Arnaud Potier
- Photographer :
- Lucas Garrido
- Editorial Company :
- The Whitehouse Post
- Editor :
- Charlie Harvey
- Producer :
- Annie Maldonado
- Producer :
- Antonia Porter
- Assistant Editor :
- Andre Rodrigues
- Post Production Company :
- The Mill
- Executive Producer :
- Anastasia Von Rahl
- Visual Effects Supervisor :
- James Allen
- Producer :
- Alex Blader
- Producer :
- Simon Bath
- Production Coordinator :
- Chaz Pizani
- Song Title :
- RUN IT
- Music Label :
- AOMG
- Artist :
- Jay Park
- Artist :
- Jessi
- Artist :
- Woo WonJae
- Composer :
- Gray
- Producer :
- Gray
- Sound Company :
- 750 MPH
- Sound Designer :
- Sam Ashwell
- Mix Company :
- 750 MPH
- Mixer :
- Sam Ashwell
- Producer :
- Mary-Ann DCruz
- Visual Effects :
- The Mill
- Executive Producer :
- Anastasia Von Rahl
- Producer :
- Alex Bader
- Production Coordinator :
- Chaz Pizani
- Shoot Supervisor :
- James Allen
- Visual Effects Creative Director :
- The Mill
- Animation Director :
- Tim Devlin
- Animation Director :
- Bowe King
- 2D Lead Artist :
- James Allen
- 2D Lead Artist :
- Martin Karlsson
- 3D Lead Artist :
- Michael Comly
- Color :
- The Mill
- Colorist :
- Oisin ODriscoll
- Executive Producer :
- Cath Pryor
- Color Producer :
- Dan Kreeger
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