Ryan Reynolds the soccer club owner appears in ad for FIFA 22

Hollywood star and fellow Wrexham A.F.C. owner Rob McElhenney appears withDavid Beckham and a slew of other football greats in spot promoting EA Sports franchise

Published On
Oct 21, 2021

Editor's Pick

Watch out soccer ad fans, here comes Ryan Reynolds. The Hollywood actor has been ubiquitous in commercials this year, either appearing in them for his own products including Aviation Gin or making them for the likes of Match.com, but now he's popped up in his new role as a soccer club owner in a star-studded launch film for EA Sports' FIFA 22. 

The new spot, called "Hypermotion Begins," tells the "origin story" (yes, apparently games have these now as well as superhero movies) behind the power of the game's new Hypermotion technology and is packed with soccer legends who meet up with their digital counterparts in the game's multiverse.

It starts off with David Beckham taking delivery of the game and goes on to feature the likes of Kylian Mbappé, Zinedine Zidane, Wayne Rooney, Son Heung-Min and female player-turned-commentator Alex Scott, plus Instagram influencers such as Chunkz. Reynolds appears alongside his fellow Wrexham A.F.C. owner Rob McElhenney, and there's a little joke when the HyperMotion tech "takes" McElhenney and leaves him behind.

The film was concepted and developed by the FIFA Marcom team at EA Sports, creative directed by Sanam Petri, and directed by Chris Boyle of Private Island. It's supported by a global out-of-home and digital buy, with regional versions of the creative running in various markets starring local players, celebrities and talent.

"Beckham setting off a global football phenomenon, the fastest player in the game Kylian Mbappé running between dimensions, and even Zidane becoming the philosopher king of football—we wanted to have fun with how far we could push [the idea of] ‘Powered by Football’ in the work," said Paul Marr, head of marcom creative at EA Sports, in a statement.


Oct 21, 2021
Client :
EA Sports
VP Brand :
David James Jackson
Sr. Director Creative :
Paul Marr
Senior Group Supervising Producer :
Anthony Doyle
Senior Producer :
Andy Gillooley
Producer :
Collin Beckles
Global Creative Director :
Khoi Phan
Creative Director :
Sanam Petri
Associate Creative Director :
Eric Beard
Marcom Strategy :
Ben Prout
Athlete Relations Director :
Alex Wilde
Editoh Versioning :
Chris Wilton
Franchise Capture Lead :
Bernardo Falcao
Game Capture Manager :
Sam Goncalves
Capture Specialist :
Bruno Lofiego
Sr. Cinematic Artist :
Ashley Raj-Tye
Sr. Cinematic Tech Designer :
Brad Perry
Cinematic Creative Director :
Colin Matisz
Cinematic Generalist :
Cody Kennedy
Cinematic Animator :
Ivonne Solther
Sr. Cinematic Line Producer :
Jinnie Pak
Cinematic Animator :
Julian Baquero
Cinematic Lighter :
Rob Starr
Cinematic Lighter :
Scotty Shen
Lead Cinematic Animator :
Skye White
Lead Cinematic Tech Designer :
Travis Nabe
Music Supervisor :
Raphaella Lima
Music Supervisor :
Michael Sherwood
Production Company :
Private Island
Director :
Chris Boyle
Exec Producer :
Helen Power
Producer :
Amalia Rosen-Rawlings
PM :
Lucy Benson Brown
PM :
Mavreen Brown
Benedict Spence
Jordan Buck
Nicolas Desaintquentin
Olmo Sobrino
Art Director :
Chloe Brady
Storyboard Artist :
Alex Moore
Private Island Coordinator :
Áine O’Donnell
Private Island Design and Creative :
David Post
Private Island Design and Creative :
Ruby Nian
Offline Editor :
Private Island
Offline Editor :
Andreas Georgihou
Post House :
No. 8
VFX Lead :
Jim Allen
Sound Design :
Sam Robson
Colorist :
Alex Gregory
Additional Music/Mix :
Ben Broughton
Producer :
Charlotte Shearsmith
Executive Producer :
Barny Wright

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