The ubiquitous Ryan Reynolds is back to announce yet another brand partnership for Aviation American Gin—this time, with British Airways.
The Diageo-owned brand in which Reynolds has a stake will now be served on British Airways flights between the U.S. and U.K. and in the airline's club lounges in both countries. The partnership, which follows last October's opening of an Aviation Gin-branded bar in the airline’s Club Lounge in JFK airport, marks the launch of a new BA flight to Portland, Oregon, where Aviation is distilled, in June.
Clearly Reynolds and his agency Maximum Effort couldn't let this pass without a commercial opportunity, so he fronts a "rejected" airline safety video in his own wisecracking style. Reynolds asks that passengers fasten their seatbelts when drinking Aviation Gin as "spilling even one drop of the world’s highest-rated gin will result in you being duct-taped to your seat for the remainder of the flight.” He also demonstrates gin miniatures falling from overhead panels in the manner of oxygen masks, and a giant inflatable Aviation Gin bottle "flotation device" that Reynolds assures us will be "amazing" in the event of a water landing.
"This is starting to feel reckless," he quips in conclusion.
The video is the latest in a slew of Reynolds-fronted ads that have aired in recent weeks, including several co-promotions for his Netflix movie "The Adam Project" with brands such as Kraft Mac & Cheese and Mint Mobile.