Samsung is partnering with music legend Nile Rodgers on a new online docuseries called "Make It With Nile" that explores how new smartphone technology has helped change the way people make music.

The series of four online films, shot on location at Real World Studios, the birthplace of tracks from Amy Winehouse and Beyoncé to Van Morrison and Kylie Minogue, will form the backbone of Samsung’s latest U.K. marketing campaign for Samsung Galaxy Z Flip4 and Galaxy Buds2 Pro. 

It features Rodgers sitting down with young creators Armani White, ALTÉGO, INJI and Dréya Mac to have honest discussions about how they all ‘made it’, to look at how smartphone tech and platforms like TikTok have played a part in their work. 

The project was created with Mother London and also promotes StemDrop, the new platform for music creators that Samsung is backing in collaboration with TikTok, Syco Entertainment, Universal Music Group, Republic Records and Grammy Award winner, Max Martin.

“Our young, TikToking, bedroom-rocking, million-view-clocking musicians learned a lot more from Nile (after all, he is Nile Rodgers), but we also found that inspiration runs both ways, with Nile learning more than a few things about the intricacies of cutting through the chaos in 2022," said James Sellick, ereative director at Mother, in a statement.

"Embracing long form content allows us to showcase the role of our unique Galaxy Z Flip4 device in the real world in an authentic way," added Annika Bizon, marketing and omnichannel director at Samsung Electronics UK. "The technology revolution, especially enabled by smartphones, has opened music up to the masses like never before.  In effect, we all now have a music studio in our pocket, and in the case of our ZFlip, a perfect partner for capturing video content too."