Samsung and Nile Rodgers team up on content series to encourage young musicians

Online films from Mother London explore how creators use new technology like TikTok

Published On
Dec 21, 2022

Editor's Pick

Samsung is partnering with music legend Nile Rodgers on a new online docuseries called "Make It With Nile" that explores how new smartphone technology has helped change the way people make music.

The series of four online films, shot on location at Real World Studios, the birthplace of tracks from Amy Winehouse and Beyoncé to Van Morrison and Kylie Minogue, will form the backbone of Samsung’s latest U.K. marketing campaign for Samsung Galaxy Z Flip4 and Galaxy Buds2 Pro. 

It features Rodgers sitting down with young creators Armani White, ALTÉGO, INJI and Dréya Mac to have honest discussions about how they all ‘made it’, to look at how smartphone tech and platforms like TikTok have played a part in their work. 

The project was created with Mother London and also promotes StemDrop, the new platform for music creators that Samsung is backing in collaboration with TikTok, Syco Entertainment, Universal Music Group, Republic Records and Grammy Award winner, Max Martin.

“Our young, TikToking, bedroom-rocking, million-view-clocking musicians learned a lot more from Nile (after all, he is Nile Rodgers), but we also found that inspiration runs both ways, with Nile learning more than a few things about the intricacies of cutting through the chaos in 2022," said James Sellick, ereative director at Mother, in a statement.

"Embracing long form content allows us to showcase the role of our unique Galaxy Z Flip4 device in the real world in an authentic way," added Annika Bizon, marketing and omnichannel director at Samsung Electronics UK. "The technology revolution, especially enabled by smartphones, has opened music up to the masses like never before.  In effect, we all now have a music studio in our pocket, and in the case of our ZFlip, a perfect partner for capturing video content too."



Dec 21, 2022
Client :
Agency :
Marketing and Omnichannel Director :
Annika Bizon
Head of Brand :
Alex Conaway
Brand Lead :
Lucy Coombs
Brand Graduate :
Sonia Caldiorni
Junior Marketing Manager Audio & SmartTag :
Sophie Henwood
Senior Media Manager :
Richard Neil
Production Company :
Mother Studios
Director :
Theo Williams
Director of Photography :
Ahmet Husseyin
Producer :
Georgia Wall
Production Manager :
Edie Connealy
Production Assistant :
George Morris-Mean
Post Production :
Mother Studios
Editor :
Paco Sweetman
Editor :
Jess Waterhouse
Sound :
Beyond Real
Color Grade :
Black Kite Studios
Talent :
Nile Rodgers
Talent :
Armani White
Talent :
Talent :
Talent :
Dréya Mac
Session Musician :
John Baggott
Session Musician :
Damon Reece
Session Musician :
Dale Davis
1st A.D. :
Dawn Smith
2nd A.D. :
Chris Mears
Runner :
Lukas Pace
Runner :
Georgina Vowles
Location Manager :
Jamie Lindsay
Camera Operator :
Svetlana Miko
Camera Operator :
Adenike Oke
Focus Puller :
Emily Jane Robinson
Focus Puller :
Jeff Vine
Focus Puller :
Samuel Harding
Clapper Loader :
Ada Wesolowska
Clapper Loader :
Tom Watson
Matthew Oaten
Key Grip :
Michael Farell
Playback Operator :
Andrew Spindle
Camera Trainee :
Lee Pyefinch
Camera Trainee :
Chad Worsley
Gaffer :
Saul Harris
Spark :
Barry Keegan
Spark :
Simon Ingram
Spark :
Lee Wilson
Spark :
Zac Kassapi
Production Designer :
Charles Whiteway
Assistant Art Director :
Jo Scholar
Master Props :
Max Roach
Props Assistant :
Alicia Thorpe
Props Assistant :
Cam Seymour
Sound Recordist :
Tristan Williams
Hair and Make-up Artist :
Eve Coles
Wardrobe Assistant :
Louise Foley
Paramedic :
Tom Burton

Need a credit fix? Contact the Creativity Editors

Project Type