Samsung makes a hilarious musical out of 'first world problems' in this Galaxy Note spot
Ad from Israel puts smartphone panic into perspective
Editor's Pick
Samsung is promoting the "all day" battery life of its Galaxy Note 9 in a spot from Israel that turns smartphone-induced "first world problems" into a musical.
As a guy races through his office panicking over a charger "crisis," a white-clad piano player bursts into musical-style song about what constitutes a real "crisis." Is it missing the plane to your wedding, being in search of water in a desert, or the Nasdaq crashing? Or is it your phone running out of charge or not being able to download a file? It's cheesy, but it's memorable and made us laugh.
The ad was produced by Omri Paz Productions (Israel) and co-produced by Great Guns. Director Tal Zagreba comments: “Hollywood’s Golden Age musicals were an important point of inspiration for the commercial. We wanted to tip our hats towards the glitzy, warm, theatrical style but put a modern, humorous twist on it. Part of the approach by the DOP, Roman Linetsky, and I was to shoot with minimal cuts, applying one long camera move to each scene. We tried to give each set a universal aesthetic and appeal as it’s an emotion most of us have felt about our phones at some point--in Israel and beyond!”
Credits
- Date
- Sep 20, 2018
- Director :
- Tal Zagreba
- Starring :
- Shlomi Shaban
- Starring :
- Gal Friedman
- Starring :
- Hila Ofer
- Production Company :
- Omri Paz Productions
- Producer :
- Elinor Almagor
- Producer :
- Ophir Sorriso Tal
- Production Company :
- Great Guns
- Director of Photography :
- Roman Linetsky
- Art Director :
- Netta Dror
- Styling :
- Noa Nozik
- Choreography :
- Yuval Gonen
- Grip :
- Golan Kwiat
- Editor :
- Shahar Beeri
- Post Production :
- Vadim Bar Zakharin
- Post Production :
- Omer Ariely
- Post Production :
- Tal Porat
- Post Production :
- Amir Steiner
- Post Production :
- Gal Primack Najari
- Musical Production :
- Knob Music Studio
- Sound Design :
- Sidney T. Stakkato
- Chief Creative Officer :
- Ami Alush
- Chief Account Officer :
- Idit Zukerman
- Chief Strategy Officer :
- Shai Nissenboim
- Strategic Planner :
- Liz Stull
- Art Director :
- Meital Miller
- Copywriter :
- Oren Ben Naim
- Copywriter :
- Elad Gaizler
- Copywriter :
- Tal Menkes
- Agency Producer :
- Menny Zarhia
- Account Supervisor :
- Sapir Aharoni
- Account Executive :
- Nofar Zinger
- Social Account Manager :
- Lio Schafferman
- Traffic Manager :
- Maya Varochik
- Marcom Director :
- Eva Hasson
- Graphic Designer :
- Oren Bar
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