Prized artworks from around the world go missing in a fun new spot from Samsung -- but there's an explanation. 

In the ad, promoting Samsung's QLED technology for its TVs, we see frames in famous museums and galleries suddenly going empty, causing consternation among staff, visitors and forensic experts trying to get tot the bottom of it all.  Eventually it's revealed that the cause is man looking at the artworks on his Samsung TV screen, which displays art in "stunning detail" when the TV is off. 

The spot was created by Adam&Eve/DDB, and directed by Gary Freedman via Independent Films. It's running globally, online.