A worldwide art heist is all down to Samsung
Gary Freedman directs fun spot for Adam&Eve/DDB promoting TV artwork screens
By
Alexandra Jardine
Published On
Aug 05, 2019
Editor's Pick
Prized artworks from around the world go missing in a fun new spot from Samsung -- but there's an explanation.
In the ad, promoting Samsung's QLED technology for its TVs, we see frames in famous museums and galleries suddenly going empty, causing consternation among staff, visitors and forensic experts trying to get tot the bottom of it all. Eventually it's revealed that the cause is man looking at the artworks on his Samsung TV screen, which displays art in "stunning detail" when the TV is off.
The spot was created by Adam&Eve/DDB, and directed by Gary Freedman via Independent Films. It's running globally, online.
Credits
- Date
- Aug 05, 2019
- Client :
- Samsung TV
- Agency :
- Adam & Eve/DDB
- Executive Creative Director :
- Nat Potter
- Creative :
- Brad Wolfe
- Creative :
- Daniel Bailey
- Director of Productions :
- Jess Middleton
- Production Company :
- Independent Films
- Director :
- Gary Freedman
- Producer :
- Verity White
- Executive Producer :
- Jani Guest
- Director of Photography :
- Franz Lustig
- Service Production :
- Radioaktive Film
- Service Producer :
- Kate Galytska
Need a credit fix? Contact the Creativity Editors
Project Type