A worldwide art heist is all down to Samsung

Gary Freedman directs fun spot for Adam&Eve/DDB promoting TV artwork screens

Published On
Aug 05, 2019

Editor's Pick

Prized artworks from around the world go missing in a fun new spot from Samsung -- but there's an explanation. 

In the ad, promoting Samsung's QLED technology for its TVs, we see frames in famous museums and galleries suddenly going empty, causing consternation among staff, visitors and forensic experts trying to get tot the bottom of it all.  Eventually it's revealed that the cause is man looking at the artworks on his Samsung TV screen, which displays art in "stunning detail" when the TV is off. 

The spot was created by Adam&Eve/DDB, and directed by Gary Freedman via Independent Films. It's running globally, online.


Aug 05, 2019
Samsung TV
Adam & Eve/DDB
Executive Creative Director:
Nat Potter
Brad Wolfe
Daniel Bailey
Director of Productions:
Jess Middleton
Production Company:
Independent Films
Gary Freedman
Verity White
Executive Producer:
Jani Guest
Director of Photography:
Franz Lustig
Service Production:
Radioaktive Film
Service Producer:
Kate Galytska

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Project Type