Samsung showcases its Halloween tech with a spectacular haunted house makeover

U.K. stunt by the brand highlights how you can have fun at home despite the pandemic

Published On
Oct 27, 2020

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Samsung is the latest brand to show how this year, you can use technology to have fun at home during Halloween in the pandemic.

In an activation by PR agency Taylor Herring, the brand took over a 300 year-old-house in Stevenage, U.K. and transformed it into a Halloween extravaganza, with an interactive light show, a 13-foot high animatronic skeleton (take that Home Depot!), projection mapping and a field full of pumpkins synched to music.

The show was available in-person to local families, and the resulting social video is being used as a PR push for Samsung's Smart Things connected technology. The wider campaign also includes video tutorials on how to give your own home a Halloween makeover, as well as some on holiday makeup tricks.

“We wanted to showcase how SmartThings technology works in a fun and interactive way," said Kyle Brown, Head of Connected Living Solutions at Samsung U.K., in a statement. "The Halloween House display demonstrates the simple capabilities on a mass scale and our 'how to’ guides show how people can replicate some of these effects at home."

Samsung says its research indicates that 49% of British people are considering using smart technology to elevate their Halloween celebrations this year, as people stay at home instead of going out to parties or trick or treating. It's not the only tech brand marketing around the festival this year; in the U.S., Google Nest also launched a campaign this week showing how its smart doorbells and audio speakers can make Halloween at home more exciting. 


Oct 27, 2020
Client :
Samsung UK
Agency :
Taylor Herring
Creative Director :
Peter Mountstevens
Producer :
Steven Vinacour
Director :
Peter Demetris
Project Lead :
Sam Corry
Production Company :
St Marks Studios
Samsung’s Head of Central Marketing :
Tom Morey

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