Samsung puts a domestic appliance spin on two of the world's most iconic sculptures--Michelangelo's David and Rodin's "The Thinker"--in a cheeky outdoor campaign it's running in London.
PR agency Taylor Herring created new versions of the famous artworks showing their protagonists doing the laundry to promote its QuickDrive washing machine. David has been recreated as "Domestic David," wearing briefs, with a shirt flung over his back, standing atop a machine while The Thinker (rechristened the "Clean Thinker") poses next to the machine drum, as if contemplating another spin cycle. The agency says the statues were created following Samsung research which found that 75% of men have little or no idea how to operate the domestic appliances they have at home.
The statues have been installed at high footfall locations around London, including Kings Cross, Russell Square and Battersea Park. Meanwhile, images from the campaign will run across out of home, press, digital, mobile and social media. St Mark's Studios produced the campaign.