Your current laptop belongs in a museum, suggests Samsung ad promoting Galaxy Books
Ad by BBH New York takes us on a tour set in the near future
By
Alexandra Jardine
Published On
Apr 28, 2021
Editor's Pick
Samsung takes us on a tour of a laptop museum in a new campaign promoting its Galaxy Book Pro laptop series, highlighting that the current tech we're all used to will soon be outdated.
The hero spot, by BBH, opens inside a so-called "Museum of Laptops" in the near future.
A tour guide, played by Blake Harrison (who will be well-known to U.K. viewers for his comedy role in "The Inbetweeners"), says he'll be inviting visitors to explore what life was like "before we asked the question, why can't laptops be more like phones?" He then takes visitors around various rooms including an exhibit of lengthy Wi-Fi passwords that look like cave paintings, which we used before 5G. They also experience fuzzy video calls and become incredulous over laptops that don't have touch screens.
The TV spot was directed by Isaiah Seret with Biscuit Filmworks and edited by Mikkel E. G. Nielsen, who recently won the Academy Award for Best Editing for his work on "Sound of Metal." The campaign also includes product-focused films explaining the tech benefits of the Galaxy Book Pro series and emphasizing how Samsung used its legacy in mobile to craft the range.
Credits
- Date
- Apr 28, 2021
- Client :
- Samsung Galaxy Book
- Agency :
- BBH-New York
- Senior Vice President and Head of Global Marketing Team of Mobile Communications Business :
- Stephanie Choi
- Corporate VP Global Brand Marketing :
- Matthew Leem
- Senior Professional Global Brand Marketing :
- Jun Chon
- Senior Professional Global Brand Marketing :
- Jibum Kim
- Global Strategy Group Project Leader :
- Amruta Hunnurkar
- Digital Marketing Professional :
- EY Lee
- Global Brand Marketing Professional :
- Nakgu Raky Kim
- President :
- Amani Duncan
- Chief Creative Officer :
- Rafa Rizuto
- Head of Strategy :
- Tom Callard
- Global Chief Marketing Officer :
- Adam Arnold
- Global Creative Lead Partner :
- Pablo Gonzalez de la Pena
- Creative Director :
- Jackie Anzaldi
- Creative Director :
- LIz Loudy
- Senior Art Director :
- Natalie Seitz
- Senior Copywriter :
- Kevin Tosi
- Business Director :
- Dan Wallace
- Group Account Director :
- Shana Honig Horowitz
- Account Supervisor :
- Sonali Shukla
- Account Supervisor :
- Cam Thomas
- Account Manager :
- Daphney Rudolph
- Account Manager :
- Bess Howell
- Account Manager :
- Jay McGill
- Group Strategy Director :
- Helene Dick
- Senior Strategist :
- Dylan Fauss
- Senior Strategist :
- Timanni Walker
- Executive Producer :
- Peter Williams
- Senior Producer :
- Shelley Giera
- Senior Art Producer :
- Caitlin Dawson
- Senior Producer :
- Jennifer Hundis
- Assistant Producer :
- Cris Flores
- Lead Retoucher :
- Brian Truncali
- Director of Studio Operations :
- John Connolly
- Senior Copywriter :
- Lee Lawrence
- Senior Art Director :
- Bo Yoon
- Art Director :
- Nathan Wigglesworth
- Production Company :
- Biscuit
- Director :
- Isaiah Seret
- Executive Producer :
- Andrew Travelstead
- Line Producer :
- Peter Knowles
- Production Manager :
- Peter Arboine
- Director of Photography :
- Mauro Chiarello
- Production Designer :
- Daniel Taylor
- Costume :
- Kate Forbes
- Editorial :
- Rock Paper Scissors
- Editor :
- Mikkel E. G. Nielsen
- Senior Cutting Assistant :
- Alex Liu
- Executive Producer :
- Eve Kornblum
- Producer :
- Lisa Barnable
- VFX :
- MPC
- Creative Director :
- Alvin Cruz
- Creative Director :
- Sina Taherkhani
- Creative Director :
- Tom McCullough
- Shoot Supervisor :
- Jim Radford
- 2D Lead :
- Kieran Walsh
- VFX Supervisors and 3D Leads :
- Richard Morton
- VFX Supervisors and 3D Leads :
- Jessie Amadio
- Executive Producer :
- Camila De Biaggi
- Producer :
- Colleen Valentino
- Producer :
- Sally Wnek
- Producer :
- Katherine Miccio
- Telecine :
- CO3
- Senior Colorist :
- Tom Poole
- Senior Producer :
- Alexandra Lubrano
- Audio House :
- Sonic Union
- Mixer :
- Brian Goodheart
- Studio Director :
- Justine Cortale
- Music :
- Sound Tree
- Composed by :
- Luis Almau
- Composed by :
- Joel Hartman
- Composed by :
- Nick Foster
- Executive Producer :
- Jay James
- Photography :
- Robin Broadbent
- Photography :
- Creative Exchange Agency
- President / Owner :
- Steven Pranica
- Studio Manager :
- Tessa Ho
- Photography :
- Robin Broadbent Studio
- EP / Managing Director :
- Michael Scheideler
- Producer :
- Anna Magriplis
- Prop Stylist Art Department :
- Peter Tran
- On-set retouching :
- Seth Personet
- Creative retouching :
- Dtouc
- Illustrator Folio :
- Mercedes deBellard
- Illustrator Début Art :
- James Carey
- Photographer East Photographic :
- Ryan Hopkinson
- Production Company :
- Nexus
- Director :
- Alan Smith
- Director :
- Adam Foulkes
- Senior Producer :
- Julia Fetterman
- Executive Producer :
- Laura Breaden
- Post Production :
- MPC
- Senior Producer :
- Kayleigh Dugdale
- Executive Producer :
- Camila De Biaggi
- Creative Director :
- Anthony Bloor
- Lead CG Supervisor :
- Chris Huland
- Lead 2D Supervisor :
- James Maclachlan
- Motion Design Lead :
- Jessica Gaynor
- Senior VFX Producer :
- Kayleigh Dugdale
- CG Team :
- Chris Davis
- CG Team :
- Jack Enever
- CG Team :
- Matteo La Motta
- CG Team :
- Federico Stefanini
- CG Team :
- Andy Reid
- CG Team :
- Gianluca Fratellini
- CG Team :
- Clementine Supiot
- CG Team :
- Amar Chundavadra
- CG Team :
- Vinutha A R
- CG Team :
- Selva Kumar K
- CG Team :
- Sandeep Grover
- 2D Team :
- Edward Taylor
- 2D Team :
- Julia Caram
- 2D Team :
- Svilen Aynadzhiev
- 2D Team :
- Tri Do
- 2D Team :
- Lora Nikolaeva
- 2D Team :
- Anurag Singh Kushwaha
- 2D Team :
- Sabanayagam Veerasekaran
- 2D Team :
- Amresh Kumar
- 2D Team :
- George Gijo Peter
- 2D Team :
- Rajinikanth R.
- 2D Team :
- Shaik Abdul
- 2D Team :
- Akula Srikanth
- 2D Team :
- Pramod Dwivedi
- 2D Team :
- Vivek Gopalrao Tekale
- 2D Team :
- Ragesh Ramachandran
- 2D Team :
- Raichel Kothaplackel Varghese
- 2D Team :
- Sureshkumar Venkateshappa
- 2D Team :
- Thota Ramaseshu
- 2D Team :
- Umesh Patil
- 2D Team :
- Prasharay Mandra
- Motion Designer :
- Adam Roche
- Motion Designer :
- Paul Hunt
- Motion Designer :
- Kerim Camdzic
- Technical Operator :
- Anthony Louca
- Technical Operator :
- Conor Middleton
- Technical Operator :
- Karl Pasamonte
- Editorial :
- Tenthree
- Editor :
- Alaster Jordan
- Music :
- Soundtree
- Executive Producer :
- Jay James
- Composer :
- Paul Gala
- Sound Designer :
- Henning Knoepfel
- Mixer :
- Henning Knoepfel
- Head of Music :
- Luis Almau
- Senior Colorist :
- Sofie Borup
- Senior Producer :
- Alexandra Lubrano
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