The work-from-home balancing act becomes a chance to have fun in Samsung's Galaxy Tab spot
MJZ's Fredrik Bond directs a day-in-the-life with room for play
Editor's Pick
Pulling double duty as teacher and work-from-home warrior is a familiar trope for white collar workers this long into the pandemic. A new spot for the Samsung Galaxy Tab S7 tablet puts a happier spin on that juggle, following a working mom and her unintentionally helpful kid through a typical day of Zoom meetings, meal prep, brainstorming, spills and TV time.
The campaign from BBH New York, “Work is better with play,” acknowledges how hard working two simultaneous shifts can be, while still focusing on the fun that can be had amid the chaos. It’s informed by a study the agency conducted in the U.S. and U.K. that highlights some of the benefits of remote work: 87% of respondents said they were more confident with technology than they had previously been, and 73% said they enjoyed taking breaks for personal time during the work day. Presumably, the other 27% of people took the survey while their bosses were watching. More than 80% of people said they were just as productive in sweatpants than a suit.
The main spot is directed by Fredrik Bond via MJZ and backed by “Don't Rain on My Parade” from “Funny Girl.” Additional 15-second spots spotlight features and accessories of the Tab.
Credits
- Date
- Mar 03, 2021
- Client :
- Samsung
- Agency :
- BBH-New York
- Senior Vice President and Head of Global Marketing Team of Mobile Communications Business Samsung Electronics :
- Stephanie Choi
- Corporate VP Global Brand Marketing :
- Matthew Leem
- Director Global Brand Marketing :
- Jessie Song
- Senior Professional Global Brand Marketing :
- Seunhee Rho
- Senior Professional Global Brand Marketing :
- Eunseon Noh
- Senior Professional Global Brand Marketing :
- Ahra Cho
- President :
- Amani Duncan
- Chief Creative Officer :
- Rafa Rizuto
- Group Creative Director :
- Lucas Bongioanni
- Art Director :
- Joao Unzer
- Art Director :
- Bo Yoon
- Copywriter :
- Mikio Bradley
- Copywriter :
- Mia Madrid
- Executive Producer :
- Peter Williams
- Assistant Producer :
- Cris Flores
- Business Director :
- Dan Wallace
- Group Account Director :
- Kate Naylor
- Account Supervisor :
- Sonali Shukla
- Account Manager :
- Daphney Rudolph
- Head of Strategy :
- Tom Callard
- Group Strategy Director :
- Helene Dick
- Senior Strategist :
- Dylan Fauss
- Production Company :
- MJZ
- Director :
- Fredrik Bond
- Executive Producer :
- Kate Leahy
- Line Producer :
- Alicia Richards
- Production Manager :
- Daniel Gay
- Director of Photography :
- Joost Van Gelder
- Production Designer :
- Zuzana Sucha
- Costume :
- Terezie Dvorakova
- Editorial :
- Exile
- Editor :
- Katie Turinski
- Executive Producer :
- Sasha Hirschfeld
- Senior Producer :
- LauRenn Reed
- Edit Assistant :
- Ling Chua
- VFX :
- MPC
- Senior Producer :
- Elissa Norman
- Senior Producer :
- Sally Wnek
- Creative Director VFX Supervisor and 2D lead :
- Tom McCullough
- Shoot Supervisor :
- Tom McCullough
- Shoot Supervisor :
- Rodolfo Pereira
- 3D Lead :
- Jessie Amadio
- Executive Producer :
- Camila De Biaggi
- Producer :
- Colleen Valentino
- Producer :
- Sahil Sunil Wadhwani
- Production Coordinator :
- Jonathan Dontchev
- 2D Artist :
- Alex Dreiblatt
- 2D Artist :
- David Anger
- 2D Artist :
- Julien Aucouturier
- 2D Artist :
- Kevin Quinlan
- 2D Artist :
- Margolit Steiner
- 2D Artist :
- Michael Glen
- 2D Artist :
- David Manzo
- 2D Artist :
- Jesse Newman
- 2D Artist :
- Abhilash A Mangesh
- 2D Artist :
- Borkar Udaykiran Chowdary
- 3D Artist :
- Jacob Fradkin
- 3D Artist :
- Samir Patel
- Roto Artist :
- Abhrajit Ganguly
- Roto Artist :
- Arunabha Ghosh
- Roto Artist :
- Athul Kumar
- Roto Artist :
- Cherukuru Harsha
- Roto Artist :
- Krishnachaitanya Bitra
- Roto Artist :
- Manjunatha Narasimmaiya
- Roto Artist :
- Pasula Srisailam
- Roto Artist :
- Rajamohanreddy Bijivemula
- Roto Artist :
- Raju Mandala
- Roto Artist :
- Saloni Mehta
- Roto Artist :
- Shekar Alle Thota Sai Kumar
- Roto Artist :
- Umesh Patil
- Roto Artist :
- Vadiraj Kupaneshi
- Telecine :
- Company 3
- Senior Colorist :
- Siggy Ferstl
- Senior Producer :
- Matt Moran
- Executive Producer :
- Ashley McKim
- Audio House :
- Sound Lounge
- Mixer :
- Tom Jucarone
- Senior Producer :
- Lauren Mullen
- Music :
- Don’t Rain on My Parade
- Music :
- Linda Eder
Need a credit fix? Contact the Creativity Editors
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