Arby's just debuted a saucy new font

Home of 'We have the meats' addressed an important social media request

Published On
May 17, 2018

Editor's Pick

Feeling a bit saucy? There's a font for that.

Arby's social media posts often feature images and lettering in a reddish hue and consistency suggesting the art is seemingly squirted out of its sauce packets.

After seeing plenty of such posts, some of the chain's followers were craving their own way of writing in the font. So now, the home of the "We have the meats" tagline from Fallon is saying "We have the fonts."

This week, Arby's began offering its saucily-named font--Saucy_AF--for download. The AF, the fast-feeder says, stands for "Arby's Font," but you can go ahead and interpret it however you'd like.

Conceived out of Moxie, the font set is available for download on Arby's site and set to be posted on MyFonts.com, includes an all-caps alphabet, numerals and other symbols. Since this is clearly something meant to be shared via social media, there's also an @ symbol.

Credits

Date
May 17, 2018
Brand:
Arby's
Agency:
Moxie

Need a credit fix? Contact the Creativity Editors

Project Type