Technology is killing sex, warns this dystopian spot from condom brand Skyn

Terence Neale directs campaign for Sid Lee Paris pleading for intimacy to be saved

Published On
Jun 06, 2018

Editor's Pick

Technology is ruining our sex lives, warns a dystopian new film from condom brand Skyn--and it's time to get off our phones and back to intimacy.

Skyn's creative agency Sid Lee Paris called on director Terence Neale (who is a master at dystopia with his multiple prize-winning work for Adidas Originals) to depict a not-so-distant future in the film. It includes, among other things, a couple locked in an embrace who are both revealed to be staring at their phones; a sexy singer who is just a hologram and couples sitting side by side on love seats wearing virtual reality headsets. It ends with the on-screen line: "There's still time to save intimacy," followed by a product shot of Skyn condoms, which feature "ultra thin" materials.

The campaign, produced via Insurrection, is based on evidence that suggests people are having less sex than they did a generation ago. "Today it's easier to look at strangers' everyday lives on Instagram than it is to meet someone in person. When Netflix launched, for example, sexual relations dropped 10%," explain Céline and Clément Mornet-Landa, creative directors at Sid Lee Paris, in a statement.

Credits

Date
Jun 06, 2018
Agency:
Sid Lee-Paris
Brand:
Skyn
Chief Executive Officer:
Jeyan Heper
Vice President, Global Marketing:
Matthew Groskorth
Head of Strategic Planning, Global Marketing:
Marta Toth
Global Brand Marketing Manager:
Nicolas Woussen
Chairman and Executive Creative Director:
Sylvain Thirache
President:
Johan Delpuech
Creative Director:
Céline
Creative Director:
Clment Mornet-Landa
Managing Director:
Mehdi Benali
Copywriter:
Max Harrington
Art Director:
Ludovic Gontrand
Account Director:
Héloïse Marchal
Account Manager:
Trisha Mitra
Head of Production:
Thomas Laget
TV Producer:
Marine Redon
Production:
Insurrection
Director:
Terence Neale
Director, Photography:
Zack Spiger
Executive Producer:
Mounia Mebarki
Line Producer:
Elsa Rodach
Production Services:
Family
Post Production:
Mathematic
Post Producer:
Julie Lagadec
Editor:
Adriana Legay
Colorist:
Laurent Ripoll
Strategist:
Patrice Zamy

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Project Type