Monster's Latest Ad Puts a Giant Purple Twist on 'King Kong'
Matthijs Van Heijningen Directs Spot With Spectacular VFX
Editor's Pick
A new spot from recruitment firm Monster.com puts a spin on "King Kong" in a scenario where a giant purple monster scoops a woman up from her office and deposits her in a better one.
The ad, by KBS, begins with the employee trying to talk to her male boss, who's simulatenously obnoxiously ignoring her while laughing on the phone and clicking his figures at her. Just then, the giant monster bursts in and grabs her. Scooping her up in his fist a la Fay Wray, he stomps through the streets of New York City, terrifying tourists and destroying buildings.
At one point he peeks through the window of another office, sees a boss shouting at his team, and growls at them threateningly. After getting caught in a fire escape and traversing railway lines, he climbs a skyscraper to smash into another firm, and puts her down. There, she delights at her new colleagues, smart new desk and light-filled office.
Matthijs Van Heijningen of MJZ directed the spot. The Mill provided the spectacular monster VFX and CGI. The company built a full muscle system under the monster's fur in order to simulate the weight in his body to heighten the level of realism in the character's movements and interactions.
It's part of a wider campaign by the brand, including outdoor, digital and social ads.
Credits
- Date
- Sep 06, 2017
- Brand :
- Monster
- Client :
- Monster
- Agency :
- KBS-New York
- Global Chief Creative Officer :
- Patrick Scissons
- Executive Creative Director :
- Michele Kunken
- Creative Director :
- Mike Abell
- Copywriter :
- Mike Abell
- Creative Director :
- Kevin Gentile
- Art Director :
- Kevin Gentile
- Executive Producer :
- Karen McKibben
- Producer Assistant :
- Isabelle Vrod
- Head of Business Leadership :
- Jon Schwartz
- Business Director :
- Elizabeth Asselin
- Production Company :
- MJZ
- President :
- David Zander
- Executive Producer :
- Eriks Krumins
- Line Producer :
- Donald Taylor
- Director :
- Matthijs van Heijningen
- Director, Photography :
- Joost Van Gelder
- Editorial :
- Work
- Editor :
- Jono Griffith
- Assistant Editor :
- Nayim Saati
- Assistant Editor :
- Theo Mercado
- Executive Producer :
- Erica Thompson
- Senior Producer :
- Sari Resnick
- Visual Effects :
- The Mill
- Executive Producer :
- Melanie Wickham
- Senior Producer :
- Clairellen Wallin
- Senior Producer :
- Anastasia Von Rahl
- Production Coordinator :
- Zack Franciose
- Production Coordinator :
- Jalisa House
- Shoot Supervisor :
- Ruben Vandebroek
- Shoot Supervisor :
- Kyle Cody
- Shoot Supervisor :
- Clairellen Wallin
- 2D Lead Artist :
- Kyle Cody
- 3D Lead Artist :
- Ruben Vandebroek
- 3D Lead Artist :
- Kevin Ives
- 2D Artist :
- Kshitij Khanna
- 2D Artist :
- Molly Intersimone
- 2D Artist :
- Dae Yoon Kang
- 2D Artist :
- Yoon-sun Bae
- 2D Artist :
- Rachel Moon
- 2D Artist :
- Dhruv Shankar
- 3D Artist :
- Adam Dewhirst
- 3D Artist :
- Todd Akita
- 3D Artist :
- Nick Couret
- 3D Artist :
- Jackie Liao
- 3D Artist :
- John Wilson
- 3D Artist :
- Emily Meger
- 3D Artist :
- Jeff Lopez
- 3D Artist :
- Seon Crawford
- 3D Artist :
- Arman Matin
- 3D Artist :
- Ren Hsien-Hsu
- 3D Artist :
- Tyler Heckman
- 3D Artist :
- Jonathan McCoy
- 3D Artist :
- Incheol Jeong
- 3D Artist :
- Justin Hammond
- 3D Artist :
- Anna Cardillo
- 3D Artist :
- Jimmy Gass
- 3D Artist :
- Constance Besen
- 3D Artist :
- Hannah Lee
- 3D Artist :
- Krystal Sae Eua
- 3D Artist :
- Jeffrey Lee
- 3D Artist :
- Blake Guest
- 3D Artist :
- Tom Graham
- 3D Artist :
- Juan Zavala
- 3D Artist :
- Nole Murphy
- 3D Artist :
- Ziming Liu
- 3D Artist :
- Sivasubramanian
- 3D Artist :
- Vitaal Kuntla
- 3D Artist :
- Leela Shanker
- 3D Artist :
- Sendil Kumar J
- 3D Artist :
- Karthik Viswanathan
- 3D Artist :
- Murali Krishna Reddy
- 3D Artist :
- Muthyala Krishnaiah
- 3D Artist :
- Gokul Navaneethan
- 3D Artist :
- Sathyaraj A
- 3D Artist :
- Karthick Karuppaswamy
- 3D Artist :
- Sandeep Patil
- 3D Artist :
- Mehrose
- 3D Artist :
- Jai KIshan
- 3D Artist :
- Tarun Kumar
- 3D Artist :
- Chaitali Shah
- 3D Artist :
- Nijesh
- 3D Artist :
- Giri Prasath S
- Matte Painting :
- Cedric Menard
- Matte Painting :
- Charles Lee
- Color :
- MPC
- Colorist :
- Mark Gethin
- Music :
- Woodwork Music
- Executive Producer :
- Sam Phillips
- Sound Design :
- Stimmung
- Executive Producer :
- Kristina Iwankiw
- Sound Designer :
- Gus Koven
- Sound Assistant :
- Nick Tuttle
- Audio Producer :
- Sound Lounge
- Mixer :
- Tom Jucarone
- Production :
- 1ONE Production
- Producer :
- Jean-René Parenteau
- Production Manager :
- Anouck Serra-Godard
- Technical Director :
- Simon Lebrun
- Camera Operator :
- Louis-Charles Pilon
- Post Production Coordinator :
- Gabrielle Dore
- Offline :
- Sophian Verri
- Offline :
- Etienne Bergeron
- Color/Online :
- Etienne Bergeron
- Music Supervisor :
- Benedicte Leclere
- Sound Mix :
- Pierre-Olivier Rioux
- Head of Production :
- Jenny Read
- 3D Artist :
- Sewang Kim
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