A new spot from recruitment firm Monster.com puts a spin on "King Kong" in a scenario where a giant purple monster scoops a woman up from her office and deposits her in a better one.
The ad, by KBS, begins with the employee trying to talk to her male boss, who's simulatenously obnoxiously ignoring her while laughing on the phone and clicking his figures at her. Just then, the giant monster bursts in and grabs her. Scooping her up in his fist a la Fay Wray, he stomps through the streets of New York City, terrifying tourists and destroying buildings.
At one point he peeks through the window of another office, sees a boss shouting at his team, and growls at them threateningly. After getting caught in a fire escape and traversing railway lines, he climbs a skyscraper to smash into another firm, and puts her down. There, she delights at her new colleagues, smart new desk and light-filled office.
Matthijs Van Heijningen of MJZ directed the spot. The Mill provided the spectacular monster VFX and CGI. The company built a full muscle system under the monster's fur in order to simulate the weight in his body to heighten the level of realism in the character's movements and interactions.
It's part of a wider campaign by the brand, including outdoor, digital and social ads.