Best of 2016 No. 10 Print/OOH/Design -- Burger King Tries to Scare Customers by Dressing Up as McDonald's for Halloween

Store in New York Gets a Frightening Makeover

Published On
Oct 26, 2016

Editor's Pick

Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.

At #10 in our print/outdoor/design category is Burger King's attempt to dress itself up as the scariest thing possible for Halloween - McDonald's. This truly original stunt took place in New York, and also included special packaging to "disguise" its Whoppers.

Original story:

What's the scariest thing Burger King could do for Halloween? Dress itself up as McDonald's, apparently.

In a stunt by agency David Miami, Burger King wrapped an entire store in Queens, New York, in a ghostly white sheet emblazoned with the words "McDonald's."

The sign up front was also covered with another ghostly sheet and showed the message: "BOOOOO! Just kidding, we still flame-grill our burger. Happy Halloween." It also created special boxes to "disguise" its Whoppers by making them look like its rival's packaging.

Burger King describes the stunt as a "friendly joke" on its rival -- but we wonder if McDonald's will come back with its own Halloween effort?


Oct 26, 2016
Brand :
Burger King
Client :
Burger King
Agency :
Chief Creative Officer/Founder :
Anselmo Ramos
Creative Director :
Russell Dodson
Creative Director :
Tony Kalathara
Art Director :
Ricardo Casal
Copywriter :
Juan Pena
Design Director :
Carlos "Panza" Lange
Head of Global Production :
Veronica Beach
Producer :
Carlos Torres
Associate Producer :
Marina Rodrigues
Business Manager :
Barbara Karalis
Managing Director/Head of Account Services :
Paulo Fogaca
Group Account Director :
Michelle Cobas
Account Supervisor :
Rafael Giorgino
Director, Strategy :
Jon Carlaw
Production Company :
Director :
Win Bates
Executive Producer :
Constantin Bjerke
Producer :
Oscar Evans
Line Producer :
Grace Gonzalez
Production Coordinator :
Ilene Shaw
Director, Photography :
Peter Fackler
Production Designer :
Ron Beach Jr.
Gaffer :
Christopher Fisher
Key Grip :
Bliss Bussant
Editorial Company :
Cosmo Street Editorial
Post Executive Producer :
Maura Woodward
Post Executive Producer :
Yvette Cobarrubias-Sears
Editor :
Lawrence Young
Assistant Editor :
Ray Frech
Assistant Editor :
David Belizario
Producer :
Viet-An Nguyen
Post Producer :
Switch FX
Executive Producer :
Diana Dayrit
Flame Artist :
Andrew Rea
Producer :
Cara Flynn
Music :
Beacon Street Studios
Composer :
Andrew Feltenstein
Composer :
John Nau
Executive Producer :
Leslie DiLullo
Public Relations :
Alison Brod Public Relations
Senior Vice President :
Brooke Scher Mogan
Senior Account Director :
Carmen Rodriguez

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