Best of 2016 No. 10 Print/OOH/Design -- Burger King Tries to Scare Customers by Dressing Up as McDonald's for Halloween
Store in New York Gets a Frightening Makeover
Editor's Pick
Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
At #10 in our print/outdoor/design category is Burger King's attempt to dress itself up as the scariest thing possible for Halloween - McDonald's. This truly original stunt took place in New York, and also included special packaging to "disguise" its Whoppers.
Original story:
What's the scariest thing Burger King could do for Halloween? Dress itself up as McDonald's, apparently.
In a stunt by agency David Miami, Burger King wrapped an entire store in Queens, New York, in a ghostly white sheet emblazoned with the words "McDonald's."
The sign up front was also covered with another ghostly sheet and showed the message: "BOOOOO! Just kidding, we still flame-grill our burger. Happy Halloween." It also created special boxes to "disguise" its Whoppers by making them look like its rival's packaging.
Burger King describes the stunt as a "friendly joke" on its rival -- but we wonder if McDonald's will come back with its own Halloween effort?
Credits
- Date
- Oct 26, 2016
- Brand :
- Burger King
- Client :
- Burger King
- Agency :
- David-Miami
- Chief Creative Officer/Founder :
- Anselmo Ramos
- Creative Director :
- Russell Dodson
- Creative Director :
- Tony Kalathara
- Art Director :
- Ricardo Casal
- Copywriter :
- Juan Pena
- Design Director :
- Carlos "Panza" Lange
- Head of Global Production :
- Veronica Beach
- Producer :
- Carlos Torres
- Associate Producer :
- Marina Rodrigues
- Business Manager :
- Barbara Karalis
- Managing Director/Head of Account Services :
- Paulo Fogaca
- Group Account Director :
- Michelle Cobas
- Account Supervisor :
- Rafael Giorgino
- Director, Strategy :
- Jon Carlaw
- Production Company :
- Crane.tv
- Director :
- Win Bates
- Executive Producer :
- Constantin Bjerke
- Producer :
- Oscar Evans
- Line Producer :
- Grace Gonzalez
- Production Coordinator :
- Ilene Shaw
- Director, Photography :
- Peter Fackler
- Production Designer :
- Ron Beach Jr.
- Gaffer :
- Christopher Fisher
- Key Grip :
- Bliss Bussant
- Editorial Company :
- Cosmo Street Editorial
- Post Executive Producer :
- Maura Woodward
- Post Executive Producer :
- Yvette Cobarrubias-Sears
- Editor :
- Lawrence Young
- Assistant Editor :
- Ray Frech
- Assistant Editor :
- David Belizario
- Producer :
- Viet-An Nguyen
- Post Producer :
- Switch FX
- Executive Producer :
- Diana Dayrit
- Flame Artist :
- Andrew Rea
- Producer :
- Cara Flynn
- Music :
- Beacon Street Studios
- Composer :
- Andrew Feltenstein
- Composer :
- John Nau
- Executive Producer :
- Leslie DiLullo
- Public Relations :
- Alison Brod Public Relations
- Senior Vice President :
- Brooke Scher Mogan
- Senior Account Director :
- Carmen Rodriguez
Need a credit fix? Contact the Creativity Editors
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