Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
At #10 in our print/outdoor/design category is Burger King's attempt to dress itself up as the scariest thing possible for Halloween - McDonald's. This truly original stunt took place in New York, and also included special packaging to "disguise" its Whoppers.
What's the scariest thing Burger King could do for Halloween? Dress itself up as McDonald's, apparently.
In a stunt by agency David Miami, Burger King wrapped an entire store in Queens, New York, in a ghostly white sheet emblazoned with the words "McDonald's."
The sign up front was also covered with another ghostly sheet and showed the message: "BOOOOO! Just kidding, we still flame-grill our burger. Happy Halloween." It also created special boxes to "disguise" its Whoppers by making them look like its rival's packaging.
Burger King describes the stunt as a "friendly joke" on its rival -- but we wonder if McDonald's will come back with its own Halloween effort?