Best of 2016 No. 10 Print/OOH/Design -- Burger King Tries to Scare Customers by Dressing Up as McDonald's for Halloween

Store in New York Gets a Frightening Makeover

Published On
Oct 26, 2016

Editor's Pick

Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.

At #10 in our print/outdoor/design category is Burger King's attempt to dress itself up as the scariest thing possible for Halloween - McDonald's. This truly original stunt took place in New York, and also included special packaging to "disguise" its Whoppers.

Original story:

What's the scariest thing Burger King could do for Halloween? Dress itself up as McDonald's, apparently.

In a stunt by agency David Miami, Burger King wrapped an entire store in Queens, New York, in a ghostly white sheet emblazoned with the words "McDonald's."

The sign up front was also covered with another ghostly sheet and showed the message: "BOOOOO! Just kidding, we still flame-grill our burger. Happy Halloween." It also created special boxes to "disguise" its Whoppers by making them look like its rival's packaging.

Burger King describes the stunt as a "friendly joke" on its rival -- but we wonder if McDonald's will come back with its own Halloween effort?


Oct 26, 2016
Burger King
Burger King
Chief Creative Officer/Founder:
Anselmo Ramos
Creative Director:
Russell Dodson
Creative Director:
Tony Kalathara
Art Director:
Ricardo Casal
Juan Pena
Design Director:
Carlos "Panza" Lange
Head of Global Production:
Veronica Beach
Carlos Torres
Associate Producer:
Marina Rodrigues
Business Manager:
Barbara Karalis
Managing Director/Head of Account Services:
Paulo Fogaca
Group Account Director:
Michelle Cobas
Account Supervisor:
Rafael Giorgino
Director, Strategy:
Jon Carlaw
Production Company:
Win Bates
Executive Producer:
Constantin Bjerke
Oscar Evans
Line Producer:
Grace Gonzalez
Production Coordinator:
Ilene Shaw
Director, Photography:
Peter Fackler
Production Designer:
Ron Beach Jr.
Christopher Fisher
Key Grip:
Bliss Bussant
Editorial Company:
Cosmo Street Editorial
Post Executive Producer:
Maura Woodward
Post Executive Producer:
Yvette Cobarrubias-Sears
Lawrence Young
Assistant Editor:
Ray Frech
Assistant Editor:
David Belizario
Viet-An Nguyen
Post Producer:
Switch FX
Executive Producer:
Diana Dayrit
Flame Artist:
Andrew Rea
Cara Flynn
Beacon Street Studios
Andrew Feltenstein
John Nau
Executive Producer:
Leslie DiLullo
Public Relations:
Alison Brod Public Relations
Senior Vice President:
Brooke Scher Mogan
Senior Account Director:
Carmen Rodriguez

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