Lidl Invites You to Take Lessons at its School of Christmas
From Snowman Construction to Receiving Gifts, Ad Feeds Through to Social Content
Nov 02, 2015
In this year's U.K. Christmas campaign, hugely successful discount supermarket Lidl imagines a "school of Christmas" where people learn essential lessons on how to survive the season. The light-hearted spot, by TBWA/London, shows lessons taking place on such subjects as how to make the perfect leftover sandwich, how to light Christmas puddings, construct snowmen and untangle fairy lights, and how to react when receiving gifts. (Lidl's website hosts shorter clips, designed as social content, exploring some of these lessons in further detail).