MetLife : Schroeder's Piano

Match Schroeder's tempo.

Published On
Feb 28, 2012

Editor's Pick

See if you can keep up with Schroeder's piano playing with this cute banner and Facebook app from MetLife, (part of its ongoing 'I Can Do This' campaign through Crispin Porter + Bogusky, featuring beloved cartoon characters from the likes of Peanuts). Using their keyboard, players try to keep time with Schroeder while he runs through a piece. They can then share their score on Facebook - and get a quote from MetLife. The banner ran on the New York Times homepage for one day last week and will do the same on People.com on March 1st.

Credits

Date
Feb 28, 2012
Brand:
MetLife
Client:
MetLife
Executive Creative Director/Production:
Ari Merkin
Creative Director:
Matthew Atkatz
Art Director:
Alexandra Sobiecki
Copywriter:
Taylor Marsh
Interactive Designer:
Ryan Dixon
Associate Design Director:
Qian Qian
Executive Integrated Producer:
Darren Himebrook
Integrated Producer:
Erica Gail DeRozario
Junior Integrated Music Producer:
Jorge Ivan Perez
Art Producer:
Amy Foster
Interactive Developer:
Lawrence Jones
Production:
Hook
Motion Partner:
Psyop
Motion Partner:
Lightstar Studios
Technical Director:
Robert Christ
Experience Designer:
Kevin Auerbach
Experience Designer:
Maria Ho
Junior Digital Implementation Analyst:
Ryan Cain
Quality Assurance:
Erick Perez
Group Media Director:
Lauren Barger
Digital Media Supervisor:
Jessica Blumberg
Media Planner:
Elizabeth York
Content Management Supervisor:
Adam Barger
Content Supervisor:
Carly Tietzer
Content Manager:
Julie Pfleger
Business Affairs:
Xandra Ess
Cognitive Anthropologist:
Andrew Teagle
Cognitive Anthropologist:
Rich Kelleman
Traffic Manager:
Kevin Merrill
Agency:
Crispin Porter & Bogusky

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Project Type