See Hellmann's Super Bowl ad with Pete Davidson, Jon Hamm and Brie Larson
Hellman’s enlisted Jon Hamm and Brie Larson to go with its mayonnaise. (Get it? Hamm and Brie?) A bonus celebrity surprise comes when the duo turn up in Pete Davidson’s refrigerator.Davidson finds miniaturized versions of the actors circling a Hellmann’s jar. (Hamm makes a bit of an industry inside joke about Davidson’s ad and pop culture ubiquity when he declares, “He really is everywhere.”)Hamm, Larson and Davidson ultimately talk things over in full-sized form over a ham, brie and mayo panini.The spot was directed by Martin Granger and created by Wunderman Thompson.Brand:Hellmann’sAgency:Wunderman ThompsonQuarter:2Super Bowl:LVIlYear:2023
