See Mike Myers play ‘Dr. EV-il’ in GM’s Super Bowl commercial

He must solve climate change before taking over the world in ad that pushes electric vehicles

Published On
Feb 10, 2022

Editor's Pick

In General Motors’ version of an “Austin Powers” movie, Mike Myers plays Dr. EV-il—as in electric vehicles—and the character realizes he needs to solve climate change before taking over the world.

That is the plot of the automaker’s Super Bowl ad, which was released today after several days of teasing its use of the 1990s film franchise to push its EV plans in Sunday’s game. GM and agency McCann were able to lure back several key members of the film’s cast, including Rob Lowe as Young Number Two and Seth Green as Scott Evil. 

See which brands are buying ads in Super Bowl 2022.

In the ad, the characters are shown taking over GM’s Detroit headquarters. Between one-liners, they sneak in GM plugs, including promoting its Ultium battery platform, which the company has touted as enabling the construction of a range of EVs at different price points. One scene shows a range of GM current and future cars and products, such as the  ​​GMC Hummer EV, Cadillac Lyriq, Chevy Silverado EV and a Cadillac concept car called the InnerSpace—an electric and autonomous luxury vehicle that GM debuted earlier this year at CES.

But the ad also pitches EVs more broadly as pro-environment, with Scott Evil noting that they can “reduce tailpipe emissions.”

The climate change messaging is party aimed at younger buyers who are “extremely purpose-driven and it’s important to understand the connection to that,” GM Global Chief Marketing Officer Deborah Wahl said in an interview.

The ad in some ways relies on viewer recall of the “Austin Powers” movies—which were released in 1997, 1999 and 2002. (It's the second straight year a Super Bowl advertiser used an aging Myers creation; he reprised ​​”Wayne’s World” for Uber Eats last year.)

Asked whether the Austin Powers references might be lost on younger generations, Wahl said: “They have absorbed an enormous amount of content from the 80s and 90s and they are well aware of many of these things, and of course, it’s been in popular culture references. Even if they don’t get it, the story is pretty clear.”

GM is among several brands using the game to tout EVs, including Kia, BMW, Nissan and Swedish startup Polestar. GM also touted EVs in last year’s Super Bowl ad, which starred Will Ferrell. The automaker has pledged to pour $35 billion in electric and autonomous vehicle development through 2025, while debuting 30 new EVs globally, with two-thirds available in North America.


Feb 10, 2022
Client :
General Motors
Agency :
Global Chief Marketing Officer :
Deborah Wahl
Director, Brand Experience GM Global Brand Marketing :
Megan Stooke
Branded Entertainment Manager :
Sarah Schrode
GM Brand Marketing Manager :
Suzanne Hinz
GM Brand Assistant Marketing Manager :
Amanda Reuss
GM Lead Counsel, Sales and Marketing :
Frank Hamidi
VP Corporate Communications :
Dave Roman
Director Corporate Communications :
Juli Huston-Rough
Sr. Manager GM Brand Communications :
Arianna Kughn
Sr. Manager GM Brand and Innovations :
Cambrey Thomas
GM Brand and Digital Communications :
Jasmine Swain
Co-Chief Creative Officer :
Chuck Meehan
Co-Chief Creative Officer :
Brad Emmett
Group Creative Director :
Rob Legato
Associate Creative Director :
Michelle Musallam
Associate Creative Director :
Nick Marine
Executive Integrated Producer :
Hafeez Saheed
GM Global Business Lead & Chief Executive Officer Commonwealth :
Grant Theron
EVP Executive Account Director :
Krysty Sagnia
Global Head of Strategy and Research :
Diana Ceausu
Sr. Strategist :
Francheska Gjeloshaj
VP Account Director :
Jason Dale
Account Director :
Sara Peters
Account Supervisor :
Amanda Cousino
Senior Account Executive :
Randi Tate
Associate Director Business Affairs :
Stacy Swann
Manager Business Affairs :
Deb Silva
VP Broadcast Traffic Manager :
Cynthia Noyes
Associate Director UI Design :
Jason Walker
Social Agency :
Weber Shandwick
EVP Client Experience :
Steve Janisse
EVP Integrated Media Strategy :
Brad Burke
VP Platform Strategy :
Benjamin Klein
Group Creative Director :
Tony Kause
Sr. Art Director :
Tim Rocklage
Copywriter :
Anna Jacobs
VP Client Experience :
Shenetta Johnson
Production Company :
Bootleg Films
Director :
Tim Kirkby
Executive Producer :
Greg Jordan
Line Producer :
Ira Brooks
USA Production Support :
IRocket Film
Managing Director :
Sara Eolin
EP/Head of Production :
Marla Whittaker
Editorial :
Cosmo Street
Editor :
Tom Scherma
Digital and Social Content Editor :
Andrew Corrales
Executive Producer :
Yvette Cobarrubius
Head of Production :
Marie Mangahas
Producer :
Yole Barrera
Visual Effects :
AFX Creative
Creative Director/ 2D Supervisor :
Chris Noellert
VFX Supervisor/ 3D Lead :
Tom Connors
Composite Supervisor :
Felix Thedeby
Senior Producer :
Alex Michael
Production Coordinator :
Giulia Rocca
Head of Production :
Esther Minitser
Executive Producer :
Nicole Fina
Managing Director :
Mark Leiss
Color :
AFX Creative
Colorist :
Derek Hansen
Assistant Colorist :
Zachary Hetlage
Color Producer :
Jessica Amburgey
Music :
George S. Clinton
Opening Title :
Courtesy of :
New Line Productions
Music and Sound Design :
JSM Music
Joel Simon
VP/Executive Producer :
Jeff Fiorello
Senior Producer :
Norm Felker
Producer :
Andrew Manning
Producer :
Sharon Cha
Composer :
Jason Krebs
Composer :
Seamus Kilmartin
Composer :
Cecil Campanero
Sound Designer :
Nathan Kil
Audio Mix and Sound Design :
Eleven Sound
Mixer/Sound Designer :
Jeff Payne
Assistant Mixer :
Andrew Smith
Executive Producer :
Melissa Elston

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