Since Activision debuted its "There's a Soldier in All of Us" campaign in 2010 promoting the "Call of Duty" franchise, it's featured in its ads celebrity gamers -- or at least big names tied somehow to the gaming world. The first spot, for example, starred real COD player Kobe Bryant and late night star Jimmy Kimmel, whose son is a fan of the game. This latest ad, created out of 72andSunny, for the upcoming "Call of Duty: Black Ops III," recruits another star-studded gamer cast.
Actor Michael B. Jordan ("Creed," "Fruitvale Station," "Fantastic Four") is there from the get-go to narrate the tale of Kevin, an everyman player who illustrates the campaign's tag. Kevin jumps into a real-life version of the game, tackling incredible foes, including one heavily-armed, Beast Mode-amped Marshawn Lynch, a COD fan who also actually figures as a character in the new game. Kevin proves a formidable soldier until he encounters another bad-ass opponent, Cara Delevingne, who reportedly plays the game during her downtime off the catwalk.
Hungry Man's Wayne McClammy, who recently directed an ad for the brand's tie-up with Carl's Jr. and Hardees, was on board to direct.