Activision Recruits All-Star Gamers Marshawn Lynch, Michael B. Jordan and Cara Delevingne for 'Call of Duty' Ad
Latest Spot Brings in More Famous Players
Editor's Pick
Since Activision debuted its "There's a Soldier in All of Us" campaign in 2010 promoting the "Call of Duty" franchise, it's featured in its ads celebrity gamers -- or at least big names tied somehow to the gaming world. The first spot, for example, starred real COD player Kobe Bryant and late night star Jimmy Kimmel, whose son is a fan of the game. This latest ad, created out of 72andSunny, for the upcoming "Call of Duty: Black Ops III," recruits another star-studded gamer cast.
Actor Michael B. Jordan ("Creed," "Fruitvale Station," "Fantastic Four") is there from the get-go to narrate the tale of Kevin, an everyman player who illustrates the campaign's tag. Kevin jumps into a real-life version of the game, tackling incredible foes, including one heavily-armed, Beast Mode-amped Marshawn Lynch, a COD fan who also actually figures as a character in the new game. Kevin proves a formidable soldier until he encounters another bad-ass opponent, Cara Delevingne, who reportedly plays the game during her downtime off the catwalk.
Hungry Man's Wayne McClammy, who recently directed an ad for the brand's tie-up with Carl's Jr. and Hardees, was on board to direct.
Credits
- Date
- Nov 02, 2015
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- 72andSunny
- Director :
- Wayne McClammy
- Production Company :
- Hungry Man
- Executive Producer :
- Mino Jarjoura
- Line Producer :
- Laurie Boccaccio
- Unit Production Manager :
- Adriana Cebada Mora
- Director, Photography :
- Dion Beebe
- Production Designer :
- Dominic Watkins
- Stunt Coordinator :
- Darrin Prescott
- Creature Effects :
- Legacy
- Post Production :
- Work Editorial
- Editor :
- Jono Griffith
- Executive Producer :
- Marlo Baird
- Producer :
- Barbara Healy
- Visual Effects :
- MPC
- Executive Producer :
- Elexis Stearn
- Visual Effects Creative Director :
- Paul OShea
- Visual Effects Producer :
- Whitney Gearin
- Visual Effects Supervisor :
- Zach Tucker
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