Activision Recruits All-Star Gamers Marshawn Lynch, Michael B. Jordan and Cara Delevingne for 'Call of Duty' Ad

Latest Spot Brings in More Famous Players

Published On
Nov 02, 2015

Editor's Pick

Since Activision debuted its "There's a Soldier in All of Us" campaign in 2010 promoting the "Call of Duty" franchise, it's featured in its ads celebrity gamers -- or at least big names tied somehow to the gaming world. The first spot, for example, starred real COD player Kobe Bryant and late night star Jimmy Kimmel, whose son is a fan of the game. This latest ad, created out of 72andSunny, for the upcoming "Call of Duty: Black Ops III," recruits another star-studded gamer cast.

Actor Michael B. Jordan ("Creed," "Fruitvale Station," "Fantastic Four") is there from the get-go to narrate the tale of Kevin, an everyman player who illustrates the campaign's tag. Kevin jumps into a real-life version of the game, tackling incredible foes, including one heavily-armed, Beast Mode-amped Marshawn Lynch, a COD fan who also actually figures as a character in the new game. Kevin proves a formidable soldier until he encounters another bad-ass opponent, Cara Delevingne, who reportedly plays the game during her downtime off the catwalk.

Hungry Man's Wayne McClammy, who recently directed an ad for the brand's tie-up with Carl's Jr. and Hardees, was on board to direct.


Nov 02, 2015
Brand :
Client :
Agency :
Director :
Wayne McClammy
Production Company :
Hungry Man
Executive Producer :
Mino Jarjoura
Line Producer :
Laurie Boccaccio
Unit Production Manager :
Adriana Cebada Mora
Director, Photography :
Dion Beebe
Production Designer :
Dominic Watkins
Stunt Coordinator :
Darrin Prescott
Creature Effects :
Post Production :
Work Editorial
Editor :
Jono Griffith
Executive Producer :
Marlo Baird
Producer :
Barbara Healy
Visual Effects :
Executive Producer :
Elexis Stearn
Visual Effects Creative Director :
Paul OShea
Visual Effects Producer :
Whitney Gearin
Visual Effects Supervisor :
Zach Tucker

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